Fabiano Colombini

About Fabiano Colombini

Global Managing Director | Marketing with 25+ years owning category and BU P&L and leading business growth, product and portfolio innovation, commercial operations and go-to-market strategy in complex, multi-brand environments (Nestlé, Unilever, Diageo, Mercado Libre, BLACK+DECKER). I specialize in managing end-to-end product lifecycles – from opportunity identification and roadmap design to launch, scale-up and portfolio optimization – always grounded in consumer behavior, data, AI/ML and cross-functional execution.​Throughout my career, I have led large, cross-functional organizations across Marketing, Sales, Category Management, Commercial Operations, R&D, Sourcing, Supply Chain and Finance, building innovation governance models, prioritization frameworks and incubation mechanisms that turn ideas into repeatable growth engines. My experience includes category creation, NPD, portfolio architecture, pricing and Revenue Growth Management, as well as omnichannel GTM in both traditional and digital-first ecosystems, fostering collaboration and stakeholder alignment at regional and global levels.​I have a strong track record in digital and data-driven growth: integrating eCommerce, marketplaces and Direct-to-Consumer with brick-and-mortar, leading performance marketing, CRM and MarTech, and using predictive analytics to improve customer acquisition, retention, lifetime value and overall brand performance. Fluent in English, Spanish and Portuguese, I have led transformations and growth initiatives across LATAM, North America and Europe, consistently delivering measurable results in sales, margin and operational efficiency.​In parallel, I am deepening my expertise in neuroscience, psychology and AI/ML applied to behavior and health through advanced programs from King’s College London (mental health and neuroscience foundations), Stanford and Johns Hopkins (AI in healthcare, neuroimaging and related topics). My interest is in connecting product and portfolio innovation with a richer understanding of human decision-making, brain and mental health, and data-driven – increasingly neuro-inspired – models, initially as an enthusiast and learner and progressively as a lever for new opportunities in health and life sciences.

Experience

1. Managing Director, Black Decker Power Tools, Outdoors, Appliances, Cleaning

   Stanley Black & Decker, Inc.

   Feb 2025 — Present · US

   Lead the BLACK+DECKER business across Power Tools, Outdoor, Home and Cleaning, with full responsibility for category strategy, brand and portfolio management, P&L and commercial execution.​Own the product and portfolio innovation agenda, from opportunity mapping and roadmap design to NPD, lifecycle management and portfolio optimization, aligning global brand strategy with local market needs and channels.​Drive digital and omnichannel growth for the BLACK+DECKER brand, integrating retail, eCommerce, marketplaces and DTC into cohesive go‑to‑market plans that strengthen brand equity, penetration and profitability.​Govern innovation and investment prioritization, balancing short‑term performance with long‑term brand and portfolio development, and ensuring ROI discipline across initiatives and channels.​Lead cross‑functional leadership teams across Marketing, Sales, Product, R&D, Sourcing, Supply Chain and Finance, fostering a culture of innovation, accountability and data‑informed decision‑making.

Education

• USP - Universidade de São Paulo

  Bacharel, Statistic

  2000 — 2003

• King's College London

  Master of Science , Psychology, Psychiatry & Neuroscience of Mental Health (IoPPN) , Psychiatric/Mental Health Services Technician

• Stanford University School of Medicine

  Specialization AI Healthcare, Healthcare AI

• ESPM Escola Superior de Propaganda e Marketing

  Bacharel, Marketing

  1996 — 2000

• The Johns Hopkins University

  Specialization NeuroImage AI / ML , Neurobiology and Neurosciences

• McGill University

  Bachelor's degree , Extension of ESPM

  1999 — 2000

• Massachusetts Institute of Technology

  Master's degree, Data Science & Analytics MasterX Degree

  2018 — 2020

• Insper Instituto de Ensino e Pesquisa

  MBA - Accredited by Association of MBAs, Executive Business Administration

  2008 — 2010

Skills

• Strategic Planning
• Trade Marketing
• Sales Management
• Retail Category Management
• Key Account Management
• Shopper Marketing
• Customer Management
• Market Research
• Marketing
• Cross-Functional Team Leadership
• Pricing
• Management
• Sales
• Marketing Management
• Fmcg
• Market Planning
• Market Analysis
• Business Planning
• Strategy
• Business Strategy
• Bens De Grande Consumo
• Planejamento Empresarial
• Estratégia
• Estratégia Empresarial
• Gestão
• Gestão De Marketing
• Marketing Comercial
• Marketing De Compradores
• Planejamento Estratégico
• Pesquisas De Mercado
• Análises De Mercado
• Gestão De Contas-Chave
• Gestão De Vendas
• Liderança De Equipe Multifuncional
• Precificação
• Vendas
• Planejamento De Mercado
• Gestão De Contas
• Estratégia De Preços