Fabiana Castro
President @American Marketing Association Connecticut Ama Ct
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WORK HISTORY
President @American Marketing Association Connecticut Ama Ct
US
Experienced leader dedicated to driving innovation and fostering growth to the marketers community. Oversee the daily affairs of the organization and exercise all powers not otherwise reserved to the Board directors, membership, and volunteers.• Responsible for leading and managing the chapter\'s activities, events, communications, sponsorship, research, DEI, and membership. • Represent the chapter and work to grow its membership and professional development opportunities for the marketing community, promoting connections between marketing, technology, education, and innovation.• Manage marketing budget and expenditures and design performance reports. Guarantee accountability to the Board of Directors for the integrity of all finance and business operations.• Maintain brand standards and ensure compliance across all marketing and communications. consistently led initiatives that positively influence our organization with Professionals, Students, and Academics in the marketing community• Responsible for intentionally laying DEI best practices into every aspect of our organization so that this work becomes a fundamental part of who we are as a community.• Developing relevant partnerships to help us meet our goals of delivering best-in-class toolkits, learning experiences, products, and professional services to help our members and customers advance their careers
EDUCATION
Ibmec
Professional Certification, Communication planning
Weatherhead School of Management at Case Western Reserve University
Emotional Intelligence Leadership, Business Administration and Management, General
Fundação Dom Cabral
Master of Business Administration - MBA
FGV - Fundação Getulio Vargas
Master of Business Administration - MBA
FGV - Fundação Getulio Vargas
Master, Business Management
Ibmec
Executive certification program , Marketing Research and product
Fundação Dom Cabral
Masters, Degree in Sales Business Plan
ABOUT FABIANA CASTRO
Visionary 3X Senior Marketing Executive [CMO] | Revenue & Market Expansion | Data-driven l Customer-Centric | B2B & B2C Marketing Strategy | Go-to-Market | AI Advisor l AMA Board - Past-president for CT Chapter
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