Fabiana Arvelo Parejo

About Fabiana Arvelo Parejo

At Mixbook, as Head of Ecommerce, I lead initiatives aimed at enhancing customer experience and optimizing site performance through data-driven insights to boost conversion rates. My role involves developing strategic roadmaps and leveraging analytics to drive business growth. Through my tenure, I\'ve developed a strong ability to identify and capitalize on market opportunities, ensuring Mixbook\'s Ecommerce platform excels in a competitive landscape.My journey through roles at Chewy, Wayfair and Priceline has instilled a deep understanding of product management, content management, SEO optimizations, CRO and site merchandising, shaping a skill set that\'s pivotal in delivering customer-centric solutions. Collaborating and managing diverse teams, I have pushed the boundaries of digital experience, enhancing user experiences and contributing to sustained success.

Experience

1. Associate Director Site Merchandising - Exotics and Equine

   Chewy

   Nov 2024 — Present · Plantation, FL, US

Education

• Boston College Carroll School of Management

  Master of Business Administration (M.B.A.), Marketing Analytics

  2015 — 2017

• Universidad Simón Bolívar

  Engineer’s Degree, Production Engineering

  2007 — 2012

Skills

• Gestión De Proyectos
• Strategic Planning
• Lean Six Sigma
• Microsoft Excel
• Project Management
• Market Research
• Leadership
• Negotiation
• Digital Marketing
• Brand Management
• Data Analytics
• Liderazgo De Equipos
• Marketing
• Estrategia Empresarial
• Administración Y Dirección De Empresas
• A/B Testing
• Business Strategy
• Scrum
• Strategy
• Teamwork
• Data Analysis
• Lean Software Development
• Agile Methodologies
• Investigación De Mercados
• Product Management
• Management
• Sql
• Spanish
• Negociación
• Microsoft Office
• Sales
• Spss
• Desarrollo De Proyectos
• Merchandising
• Strategic Roadmaps
• Trabajo En Equipo
• Team Leadership