Fabian Schmitt-Pfeifer
Head of Product - Retail Media @Kleinanzeigen
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WORK HISTORY
Head of Product - Retail Media @Kleinanzeigen
Berlin, DE
Scope: Owning Kleinanzeigens Retail Media product strategy & ad monetization platform for Germany, transforming legacy ad technology stack into a unified, self-serve, first-party data-driven platform | leading 3 cross-functional teams (Product, Eng, Design, Data)| Berlin & BarcelonaImpact:→ owning product vision & strategy across core ad serving, auction systems, search relevance, feed management & advertiser UI→ led vendor assessment & SaaS benchmarking to accelerate DE Retail Media stack→ achieving +60% YoY revenue growth by driving migration from fragmented legacy ad technology stack to unified Retail Media platform, build-up and launch self-serve ad platform for sponsored product & brand advertising, → defined Retail Media expansion strategy toward marketplace sellers in DE→ aligning product, commercial and executive stakeholders around scalable monetization roadmapCore Focus: Retail Media | Ad Serving | Auction & Bidding Systems | First-Party Data Activation | Self-Serve Customer-facing UI | Marketplace MonetizationProducts: KA Retail Media Platform | Search Ranking Model | Product Feed Onboarding | Self-Serve Campaigns UI & Data Insights | Sponsored Product Ads
EDUCATION
Goethe University Frankfurt
Bachelor of Science (B.Sc.), Economics & Business Administration
ABOUT FABIAN SCHMITT-PFEIFER
Senior Product and monetization leader operating at the intersection of Advertising Technology, auction systems and large-scale marketplace platforms.Over the past 10+ years, I have built and scaled Retail Media and AdTech platforms driving €270M+ revenue environments and consistent double- to triple-digit growth (e.g.+60% YoY,+200% run rate expansion). My scope spans product vision & strategy, platform execution and commercial accountability across multiple european markets.I specialise in transforming fragmented legacy ad stacks into scalable, self-serve, privacy-safe monetization ecosystems. This includes ownership of ad serving, auction & bidding systems, search relevance and first-party data activation aligned with modern GDPR requirements.I build high-performing, cross-functional organisations across product, UX, engineering, data and commercial teams, aligning deep technical infrastructure with measurable business outcomes. Comfortable discussing various flight levels from technical specifics with engineers to overall business and product strategy with executives, I operate where platform complexity meets monetization strategy.Focused on building the next generation of intelligent, privacy-safe advertising systems at scale.
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