Fabian Schastok
Communication & Pr @REWE International AG
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WORK HISTORY
Communication & Pr @REWE International AG
strategic communication: I develop & consolidate PR and communication strategies for BILLA Kaufleute, focussing on impactful storytelling and message alignment across channels.AI & workflow Optimization: I implement AI tools and workflows in REWE’s corporate newsroom to enhance efficiency, automate processes and optimize content creation. data-driven mindset: I establish and monitor KPIs to ensure measurable success, creating a culture of evidence-based decision-making.
EDUCATION
Hochschule Campus Wien | University of Applied Sciences
Master of Arts - MA, Digitization, Politics and Communication
University of Vienna
Bachelor of Arts (B.A.), Transcultural Communication
The University of Edinburgh
Master of Science (M.Sc.), Nationalism Studies
SKILLS
ABOUT FABIAN SCHASTOK
I like to challenge and be challenged: Trying new ways of doing things and questioning the status quo are what have always driven me. I believe that this curiosity is essential to innovation.Curiosity makes me see the bigger picture, provides me with other people’s perspectives and ultimately, helps me find new, out-of-the-box solutions.I love creating communication strategies that work with various audiences. But just as important is setting direction internally - I help teams understand why they do what they do and where they\'re going.As co-Founder of LOOKAUT, I spearheaded the development of one of Austria’s fastest-growing YouTube channels (80k+ subscribers) for the Austrian Federal Economic Chamber (WKÖ). We’ve expanded our reach by creating easy-to-digest video content, complementing traditional communication channels and broadening our audience.At REWE International AG, I focus on making communication more efficient and measurable. I implement AI tools to save time, define KPIs that prove value to decision-makers and create communication strategies that reflect the strategic direction and support the daily business of our ADEG and BILLA Kaufleute.
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