Fabian R.
Senior Performance Marketing Manager @Superchat
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WORK HISTORY
Senior Performance Marketing Manager @Superchat
Berlin, DE
Managing a seven-figure annual budget to support Superchat’s rapid growth. Took over responsibilities from two senior marketing managers within a year after my internship, first in paid search and then in paid social, before focusing exclusively on paid social campaigns from May 2024 to drive international expansion and manage the DACH region. Launched and scaled campaigns across six international markets (UK, Ireland, Spain, Italy, UAE, Mexico), which by September 2025 account for over 50% of closed-won ARR from paid social. Restored paid operations within one week after a full Meta ad account block, minimizing downtime and revenue loss. Optimized core market campaigns by integrating CRM data via the Meta Conversion API, increasing closing rates by 18%, reducing failed activations by 47% and boosting average deal value by 44%. Mentored two junior marketers to take full ownership of operations in the UK and Italy/Spain markets. Reporting directly to the Head of Marketing and the CEO, ensuring alignment on strategy and performance goals. Leading creative strategy and production, either guiding teams or independently producing video and static ads to maximize campaign performance.
EDUCATION
Hochschule für Technik und Wirtschaft Berlin
Bachelor of Arts, Business Administration, Final GPA 1.9 (German Grading System)
ABOUT FABIAN R.
Performance Marketing Manager with 3 years of experience scaling paid social and paid search campaigns across international markets.
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