Fabian de Rodriguez
Creative Strategy & Brand Planning Leader | Lifecycle & Retail Marketing Expert | Data, People & Culture Obsessed
- Role
- Senior Brand Manager Xbox at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Fabian de Rodriguez
10+ years of experience in product and brand strategy, creative storytelling, and a genuine curiosity about what makes people tick. A left + right brain thinker with a proven track record of ideating, developing, and executing high-impact, large-scale marketing/creative solutions. I specialize in leading high-functioning teams and delivering successful brand campaigns across email, digital, social, and influencer marketing, including multicultural and positioning strategies.I thrive on translating consumer -yes I do stalk TikTok + I\'m that guy chatting about the zeitgeist comes Mondays, and trend insights into actionable brand stories, innovative ideas, and tangible business growth opportunities.Which brands? Chase, Starbucks, Target, Netflix, P&G, Capital One, Heineken, Tecate, Nestle, NBA, NFL, Advil, Botox, BOMBAS, Cat & Jack, All in Motion and Up & Up and AARP. Providing me with a unique 360-degree perspective from retail to financial services, startups, sports and entertainment.
Experience
Senior Brand Manager Xbox
Nov 2025 — Present
Education
University of Havana
Associate of Arts and Sciences (A.A.S.), Web Page, Digital/Multimedia Design
2008 — 2011
University of Florida
Advertising, Advertising
2012 — 2014
Wilmington University
Master of Business Administration - MBA, Sustainability Studies
Polk State College
Associate's degree, Business Administration and Management, General
2012 — 2013
Skills
- Copywriting
- Digital Strategy
- Sas
- Adobe Creative Suite
- Content Management Systems (Cms)
- Radian6
- Spss Analytical Tool
- Google Analytics
- Photoshop
- Facebook Insights
- Microsoft Word
- Adobe Audition
- Html 5
- Social Media Communications
- Social Media
- Indesign
- Microsoft Office
- Social Media Marketing
- Microsoft Excel
- Twitalyser
- Qualtrics
- Bilingual-English/Spanish
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