Fabi Diaz
Media Planner / President, Más+ Hispanic Latinx Business Employee Resource Group, TWDC
- Role
- Media Planner Disney Xd (Dge Dbt) at Disney Entertainment
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Fabi Diaz
Strategic Marketing and Multiplatform Media Planning leader with 10+ years of experience…
Experience
Media Planner Disney Xd (Dge Dbt)
Aug 2015 — Present · Burbank, CA, US
Stretch assignment: Media Planning, National Geographic Wild Sept. 2021 – Present • Stretch assignment: Media Planner, Disney Junior Jan 2019- April 2019 • Media Campaign implementation, development of media marketing strategies, and advertising program budgeting and forecast. Weekly Consumer Insights Analysis, cross-promotion linear, non-linear• Weekly strategy meetings with creative partners on promotional development to ensure diverse and inclusive media execution• Maintain constant familiarity with OAP (On Air Priorities) priorities, Data Analysis and available promotional elements. Analyze weekly Consumer Insights research data for network demographic to drive audience awareness and enrich viewing experience• Schedule on-air promotions and interstitial elements in program breaks to optimize viewer navigation • Implementation of all on-air support for stunts and special program events• Proofread logs of other team members for adherence to promotional priorities• Strategize and program daily on-air network graphics• Liaise with 3rd party vendors for system implementation, development and maintenance
Education
The Walt Disney Company Global Crisis Management Program
Crisis Management Team Leader (KABC-TV Sales, Traffic Depts, Disney teams), Current certifications: CPR, AED, First Aid, and Trauma.
2004 — 2019
Los Angeles Valley College
Business Administration studies
1995 — 1997
Skills
- Broadcast Television
- Digital Media
- Television
- Publicity
- Social Networking
- Event Planning
- Video Production
- Public Relations
- New Media
- Entertainment
- Social Media
- Broadcast
- Advertising
- Marketing
- Final Cut Pro
- Video
- Social Media Marketing
- Content Strategy
- Digital Marketing
- Broadcasting
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