Faai Steuer
VP of Marketing @Cova Software
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WORK HISTORY
VP of Marketing @Cova Software
Cova is a leading software solutions company, that designs and builds products to elevate the dispensary experience. Our Award-Winning POS & Inventory Management platform is designed to simplify compliance, streamline complex dispensary operations, and empower dispensaries to deliver the best possible shopping experience. I laid the foundation for the company’s demand gen engine to drive growth within a self-funded culture in an increasingly competitive market. Since commercially launching <four years ago, we’ve become the fastest growing software solution with #1 market share surpassing 50+ other POS systems competing in the same space. And have grown our valuation to over $90M. I continue to spearhead marketing initiatives in product enablement (voice of the customer, competitive and market intelligence), GTM strategy (pricing, packaging, positioning), as well as sales enablement (collaterals, trade shows, demand generation, etc.).
EDUCATION
UBC Sauder School of Business
Master of Business Administration, Marketing Specialization
SKILLS
ABOUT FAAI STEUER
I go by many names - Firecracker, Faaitastic, and the latest being the Tiny Bomb. …
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