Quin Wilson

About Quin Wilson

I work on healthcare product marketing inside a bank-owned payments platform. It’s an interesting space, fast-moving like fintech, but with the governance and risk discipline of a large financial institution.I’m responsible for enterprise and SMB healthcare. Enterprise revenue grew 163% year over year while we managed a multi-year platform migration and retained 82.7% of revenue.We support some of the nation\'s largest nonprofit health systems and more than 300 Epic-integrated organizations. A lot of my work is about clarity, making complex payment and integration capabilities understandable and credible in real healthcare buying conversations.

Experience

1. VP, Head of Healthcare Product Marketing

   U.S. Bank

   Jun 2021 — Present · Atlanta, GA, US

   I lead healthcare product marketing and go-to-market strategy for a healthcare payments platform supporting enterprise health systems and provider organizations. My work spans both enterprise and SMB segments and focuses on positioning, commercialization strategy, and revenue enablement for complex healthcare payment solutions.Key contributions include:• Lead go-to-market strategy for healthcare solutions across enterprise and SMB segments, aligning product, sales, and channel marketing around a unified commercialization approach.• Contributed to 163% year-over-year enterprise healthcare revenue growth by refining positioning, segmentation, and sales enablement for complex healthcare payment solutions.• Support healthcare clients, including half of the 10 largest nonprofit health systems in the U.S. and 300+ Epic-integrated provider organizations.• Played a key role in retaining 82.7% of enterprise revenue during a multi-year platform migration, helping stabilize relationships with healthcare clients considered at risk during the transition.• Helped establish the product marketing function, developing frameworks for positioning, messaging, and launch planning that standardized how new solutions are brought to market.• Partnered with leadership to define the healthcare go-to-market operating model, clarifying roles and responsibilities across product, marketing, and sales teams.• Built a sales enablement framework and training curriculum covering product positioning, pricing, buyer segmentation, and consultative selling for healthcare sellers.• Lead planning and engagement strategy for Sales Leadership Conferences and Client Advisory Boards, facilitating discussions with healthcare executives to inform product direction and market strategy.

Education

• Georgia State University

  Bachelor of Business Administration - BBA

• Georgia State University

  Associate of Science - AS

Skills

• Retail Banking
• Credit
• Loans
• Banking
• Wealth Management
• Cross Selling
• Treasury Services
• Branch Management
• Commercial Banking
• Commercial Lending
• Consumer Lending
• Customer Service
• Lines of Credit