Ezgi Çatori
Digital Platform Strategy Lead Squad Lead & Product Owner @Sistemi Informativi, An Ibm Company
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WORK HISTORY
Digital Platform Strategy Lead Squad Lead & Product Owner @Sistemi Informativi, An Ibm Company
Rome, IT
Driving enterprise CMS standardization, headless architecture transition, and global content governance• Leading AI-enabled SEO & localization automation initiatives• Standardizing interactive experience frameworks and implementing self-service editorial operating models• Leading cross-functional international teams across Product, Engineering, UX, SEO, Data, and Business to translate strategy into execution roadmaps• Acting as a scrum master in the CCI project, facilitating a self-organizing team, guiding the agile process and ensuring
EDUCATION
Dokuz Eylul University
Industrial Engineering
Yıldız Teknik Üniversitesi
Master's degree, Industrial Engineering
ABOUT EZGI ÇATORI
I lead complex digital platform transformations at the intersection of product, experience, architecture, and business strategy. With 15+ years across telecom, FMCG, and e-commerce ecosystems, I specialize in scaling digital infrastructures that enable global organizations to operate efficiently, experiment faster, and create measurable growth.Currently, I lead enterprise CMS and digital ecosystem transformation for a global consumer group spanning 60+ brands. My work includes platform standardization, headless architecture transition, digital asset orchestration, structured data governance, AI enablement, and self-service editorial operating models.I operate as Squad Lead and Product Owner across multi-stream global initiatives spanning Product, Tech, UX, SEO, and Governance. My strength lies in transforming complexity into scalable systems, aligning stakeholders, designing operating models, and building high-performing cross-functional teams around shared impact.
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