Eylul Pierce

About Eylul Pierce

Strategic, data-driven Product Manager specializing in digital banking experiences across mobile and online platforms. I bring a blend of analytical rigor, creative problem-solving, and cross-functional leadership to deliver high-impact customer experiences at scale. With a background spanning marketing analytics, segmentation, and product development, I translate complex business objectives into intuitive digital journeys that drive adoption, engagement, and revenue. At Tri Counties Bank, I own the mobile and online customer experience strategy, driving initiatives that modernize digital banking infrastructure, enhance fraud controls, and unlock new revenue streams through platform capabilities and vendor integrations. My work spans end-to-end product delivery, including business case development, compliance alignment, vendor negotiations, risk management frameworks, go-to-market planning, and post-launch optimization. Every initiative is anchored in measurable outcomes and operational scalability. I’m particularly passionate about building seamless, secure, and personalized digital financial experiences

Experience

1. AVP, Product Management, Mobile & Online Banking

   Tri Counties Bank

   Oct 2024 — Present · US

   Senior Digital Product Manager shaping the digital banking experience across mobile and online platforms. Drives how customers move money, manage accounts, and engage with the bank through intuitive, risk-aware journeys designed to strengthen the bank’s role as customers’ primary financial hub.• Led evolution of core digital banking experiences including dashboard navigation, money movement, onboarding, and in-app guidance, shifting behavior from passive balance checks toward active engagement and task completion.• Owned digital money movement capabilities including transfers and Zelle readiness. Defined customer flows, transaction limits, fraud safeguards, and success metrics to support secure real-time payments adoption.• Framed digital initiatives around strengthening the bank’s role as customers’ primary financial hub by prioritizing behaviors such as payments, transfers, and recurring financial activity that deepen engagement and wallet share.• Developed measurement frameworks linking digital engagement behaviors such as payments, transfers, and logins to long-term deposit growth and customer primacy.• Designed digital experiences that balance regulatory requirements and fraud prevention with intuitive user journeys, enabling safe adoption of customer-facing capabilities in a regulated banking environment.• Navigated complex core banking constraints by coordinating engineering, fraud, compliance, operations, and external vendors to deliver digital capabilities on schedule.• Used behavioral analytics and journey data to identify friction points, activation gaps, and recovery paths across onboarding and account management experiences.

Education

• Ege University

  Bachelor of Science - BS

  2008 — 2013

• University of California, Berkeley

  International Diploma Program

  2017 — 2018

• Istanbul Technical University

  Master of Science - MSc

  2014 — 2016

Skills

• Marketing
• Business Development
• Corporate Branding
• Content Strategy
• Social Media
• Digital Marketing
• Microsoft Office
• Product Marketing
• Marketing Strategy
• Interactive Marketing
• Advertising
• Customer Analysis
• Social Media Marketing
• Market Research
• Customer Relationship Management (Crm)
• Digital Strategy