Eydie Webster
Strategic Leadership | Marketing | Creative | Product Development | Sales | Branding | Content
- Role
- Sales and Marketing Specialist at Insp Red Products
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Eydie Webster
Talented marketer in the consumer products industry, taking products to new and innovative levels. Experience creating complex marketing plans for large brands and retailers such as Disney, Mattel, Seiko, Visa, Walmart, Target, and QVC. Comprehensive background in marketing services, sales, product development, and creative direction with strengths in team leadership, communication, and project management. While at Seiko, I managed and successfully grew the Walmart account by $5 million, expanding Seiko\'s portfolio from a single character watch vendor to a key Walmart private label vendor and resource, specifically developing the George and No Boundaries watch programs. I applied a similar methodology to Ronco, turning the brand from a product-centric company known for its infomercials to one built around the current consumer, market trends and product quality. Under my direction, Ronco\'s sales doubled and distribution expanded beyond direct response to include national brick-and-mortar retailers such as Target, Kohl\'s, Costco, and Sam\'s Club, as well as online, catalogs, and live shopping channels. Besides a proven track record as a leader in the CPG industry, I exemplified the essence of entrepreneurship through the advent of the Drink ID product I designed, developed and brought to market. Drink ID was sold at national retail chains including The Container Store and Bed Bath & Beyond as well as online.
Experience
Sales and Marketing Specialist
Apr 2017 — Present · Austin, TX, US
Store It is the world\'s best declutter and cabinet saver! Developed by a leading consumer products innovator, Store It is patented with unique design features for both function and aesthetic benefits.
Education
The University of Texas at Austin
BA Fine Arts
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