Eyal Molinas
Performance Marketing Manager @Kaufland e-commerce
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WORK HISTORY
Performance Marketing Manager @Kaufland e-commerce
Munich, DE
Strategizing and optimizing app campaigns across Google, Apple Search Ads, RTB House, to achieve sales efficiency and user scale targets.Identifying and launching new profitable marketing channels to promote the KauflandApp Marketplace while adhering to financial goals.Implementing performance-driven advertising creatives to promote Kaufland App OnlineMarketplace within the app ecosystem, aligning with brand requirements.Developing technical requirements for deeplinking, to enhance the user conversion ratecoming from web clicks that directs into the app.Coordinating with Marketing Engineering teams to develop automated reporting systemsfor campaign performance analysis.
EDUCATION
Koç Üniversitesi
Bachelor of Science, Industrial Engineering
Koç Üniversitesi
Bachelor of Arts (B.A.), Business Administration
SKILLS
ABOUT EYAL MOLINAS
Experienced Digital Marketing Manager specializing in performance marketing and customer loyalty. Currently leading the digital paid marketing activities for Amazon EMEA at Publicis Media, driving growth and increasing the number of Amazon sellers across 15 European countries. Skilled in multi-channel marketing, campaign management, and search engine marketing (SEM), with a focus on delivering results and optimizing ROI. Previous experience includes managing PPC campaigns and optimizing ad content for various clients, utilizing data-driven insights to enhance performance. Passionate about driving business success through innovative marketing strategies.
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