Lalit Yadav

Sr Lead Developer @Everseal Roofing

US

Managed WordPress Website for Everseal Roofing: Oversaw the full lifecycle of the WordPress website, including regular updates, plugin management, and performance optimization. Created and optimized landing pages tailored for marketing funnels to enhance lead generation and conversion rates.• Implemented SEO Strategies: Developed and executed comprehensive SEO strategies that significantly increased organic traffic, improved search engine rankings, and enhanced overall user experience. Conducted keyword research, on-page optimization, and technical SEO audits to ensure the website adhered to best practices.• Collaborated with Marketing Team: Worked closely with the marketing team to ensure website content was consistent with brand messaging and aligned with overall business goals. Assisted in the development of content strategies, optimized blog posts, and created visually appealing landing pages to support various marketing campaigns.• Enhanced Site Performance and Security: Regularly monitored site performance, implementing caching, image optimization, and other techniques to reduce load times and improve user engagement. Ensured the site’s security by managing updates, performing regular backups, and implementing security measures to protect against vulnerabilities.• Analyzed and Reported on Web Metrics: Utilized Google Analytics and other web tools to track website performance, user behavior, and conversion rates. Provided detailed reports to the marketing team, offering insights and recommendations for continuous improvement.• Developed Custom Solutions: Customized WordPress themes and plugins to meet specific business needs, ensuring a unique and tailored user experience. Integrated third-party tools and APIs to enhance website functionality and streamline operations.

Vidhya Vardhaka College Of Enginering

Bachelor's Degree, Electrical and Electronics Engineering

Kids Corner Happy School

Second PU, PCM