Sumana Chakraborty
Over 12 years in Digital Marketing, PR, Brand Communications and Content Management
- Role
- Lead Content Writer at iQuanti
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sumana Chakraborty
Sumana is a seasoned marketing professional with a proven track record in devising and executing dynamic strategies that drive revenue growth, customer engagement, and brand awareness- She has managed a team of twelve, including digital marketers, public relations officers, brand managers, content writers, and graphic designers- Her profile on fievrr.com has Over 95 five-star reviews given by distinguished clients from across the globe, including clients from the USA and UK- Recognised by Google, Fiverr, Upwork and Freelancer - INTEGRITY PLEDGE - Central Vigilance Department, Government of India to practice ethical conduct - Masters in English LiteratureLeveraging her extensive corporate communication expertise and understanding of the depth of content, she excels in crafting compelling narratives that resonate with target audiences and stakeholders, fostering meaningful relationships while consistently delivering impactful messaging across diverse channels. Her deep understanding of market trends and strategic mindset enables her to lead cross-functional teams, adapt to evolving landscapes, and achieve exceptional results in today\'s competitive business environment.
Experience
Lead Content Writer
May 2025 — Present · Bangalore Urban, IN
Client: Standard Chartered Bank- Managed content for Standard Chartered Bank across the UAE and Malaysia markets- Delivered 30% growth in organic traffic through SEO-driven blog strategy, content optimization, and keyword targeting- Developed high-impact content marketing assets, including blogs, articles, web pages, and landing pages aligned with brand and performance goals- Implemented and strengthened SEO best practices, including on-page SEO, technical SEO coordination, and content structuring- Collaborated with cross-functional teams including legal, compliance, and risk departments to ensure all content adhered to regulatory guidelines, brand policies, and corporate communication standards- Leveraged marketing analytics, performance marketing insights, and data-driven strategies to maximize ROI- Supported stakeholder management and client communication across multiple geographies, ensuring consistent messaging and execution
Education
Calcutta University, Kolkata
Master of Arts - MA
Calcutta University, Kolkata
Bachelor of Arts - BA
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