James Cunningham

About James Cunningham

As Senior Producer of Intel Gaming at TAG, I lead the creative and operational strategy behind large-scale content initiatives spanning livestream programming, commercial production, and integrated digital campaigns. My focus is simple: build content ecosystems that move culture and drive measurable business growth.I operate at the intersection of creative vision and execution, overseeing cross-functional teams, complex budgets, and multi-platform campaigns from concept through delivery. From launching a livestream TV show now reaching over viewers per stream and across clipped content to producing high-visibility brand campaigns within the global gaming space, I prioritize scalable systems and long-term brand impact.My foundation is rooted in broadcast and live event production. I’ve overseen more than 40 creative projects across independent films, branded campaigns, and corporate media, reaching over viewers across multiple releases. I’ve produced graphics and visual assets for organizations such as the National Pickleball League and the James Beard Foundation, and contributed to remote and studio broadcasts including the NHL, Top Rank Boxing, College Football, The Masters, PGA Championship, SportsCenter, and The Point. Those experiences shaped my approach to high-pressure execution, storytelling at scale, and operational discipline.Today, I collaborate closely with leadership across strategy, marketing, analytics, sales, and product to ensure creative output aligns with broader business objectives. I hire, mentor, and develop teams with an emphasis on ownership, accountability, and long-term growth.Looking ahead, I’m focused on building durable content franchises, strengthening brand equity within emerging spaces like gaming and tech, and continuing to evolve as a leader who can bridge creative ambition with sustainable business results.

Experience

1. Senior Producer

   Tag

   Dec 2024 — Present · Chicago, IL, US

   As a senior leader in our agency, I shape the vision, creative direction, and operational excellence of our multimedia and digital initiatives. I lead the end-to-end production of high-impact content from livestreams and commercials to interviews, corporate media, and full-scale ad campaigns including the successful launch of a Livestream TV Show I partner closely with strategy, analytics, marketing, sales, and product teams to deliver campaigns that strengthen brand identity, drive measurable engagement, and boost sales impact — for major accounts like Intel, Intel Gaming, and Intel Consumer.Team Leadership & Mentorship – Manage and growing team of producers, editors, and creatives, building a collaborative, high-performance culture and developing the next generation of creative leaders.End-to-End Production Oversight – Oversee the entire production process, from ideation to delivery, ensuring seamless execution and consistent brand storytelling across all media touchpoints.Creative & Strategic Excellence – Execute high-profile commercials and multimedia campaigns that align with business objectives and deliver real results.Cross-Functional Collaboration – Lead alignment across marketing, sales, and product teams to deliver integrated campaigns with maximum impact.Innovation & IP Development – Champion innovation by creating proprietary IP, new campaign models, and digital-first strategies that elevate client offerings and set our agency apart.Operational Impact – Implement hiring strategies and staffing plans that reduce production costs, improve team efficiency, and scale our creative output.With a passion for creative innovation, storytelling, and mentorship, I drive opportunities that position our agency and our clients for growth, visibility, and competitive advantage.

Education

• Columbia College Chicago

  Bachelor of Fine Arts - BFA, Cinematography and Film/Video Production

• Illinois State University

  Bachelors of Science and Arts Mass Media Communications, Film/Cinema/Video Studies