Kevin L.
Vice President Commercial Strategy and Operations @Blizza Brands Inc
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WORK HISTORY
Vice President Commercial Strategy and Operations @Blizza Brands Inc
Toronto, ON, CA
Reporting Chairman & CEO - directly accountable for all domestic retail, B2B and international commercial relationships.• Lead product development and innovation based on consumer insights and assortment needs.• Lead organizational development, structure, and human resource requirements for the company.• Oversee key functions at the facility including Quality Assurance and the Operational team.• Oversee all sales functions including key account sales, field sales, and customer service.• Direct all aspects of the Operations including: processing and production, cultivation, human resources, facility maintenance and infrastructure, supply chain, procurement, and quality control.
EDUCATION
The University of Calgary
Bachelor of Commerce
University of Fredericton
Executive MBA
ABOUT KEVIN L.
Close to 30 years of progressive leadership experience spanning Public and Private sectors across Cannabis, Tobacco, Regulated/Controlled Goods, Mass Merchandising, Wholesaling, Franchising, International Procurement, Grocery, General Merchandise, GNFR, Service Contracts, B2B Wholesale, and Omnichannel/E-Commerce.End-to-end industry experience — from supplier/manufacturer ecosystems through to retail commercialization and consumer market execution.Founding leader at the Ontario Cannabis Store (OCS) — a Crown corporation under the Ministry of Finance — where I established and led Merchandising, Category Management, Product Procurement, Pricing, Demand Forecasting, and Data & Analytics to enable and scale the legal recreational cannabis market for the Province of Ontario.I bring a strategic, data-driven, and consumer-centric approach to building high-performing commercial teams, strengthening market and supply partnerships, optimizing value chains, and driving sustainable revenue growth in complex, fast-evolving regulated markets.
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