Enrique Westrup
SVP of Analytics at Essence
- Role
- SVP, Analytics at Essencemediacom
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Enrique Westrup
Strategic and driven analytics professional with exceptional problem solving and interpersonal skills. Skilled in Multi-Channel Marketing Analytics, Strategic Analysis, Operations Management, Budgeting, Forecasting, and Planning. Proven experience in building and managing a team to direct company wide Marketing, Operations and Financial analysis. Demonstrated ability to work with diverse business units to effectively develop analytic and reporting tools. Culturally diverse and capable of working with people from diverse international backgrounds. Seeking a fast-paced, team-based, learning environment with development potential.Specialties-Multi-Channel Marketing Analytics-Customer Segmentation-KPI and Dashboard Design-Media Optimization Strategy-Cross-functional Team Leader-Statistical Predictive Modeling-Data Mining-Digital Analytics-Business Intelligence-Customer Experience & LTV Analysis-Media Research Tools-Forecasting and Budgeting
Experience
SVP, Analytics
Jul 2023 — Present · Los Angeles, CA, US
Global Analytics Lead overseeing the NBCUniversal account
Education
General Assembly
Digital Marketing, Digital Communication and Media/Multimedia
2014 — 2014
UCLA Anderson School of Management
MBA, Marketing
2002 — 2004
UCLA
Certificate in Business and Management of Entertainment
2008
Tecnológico de Monterrey
BS, Mechanical Engineering
1994 — 1998
EGADE (ITESM Business School)
Masters, Finance
Skills
- Sql
- Qlikview
- Digital Marketing
- Business Planning
- Operations Management
- Data Mining
- Budgets
- Finance
- Product Development
- Business Intelligence
- Crm
- Team Management
- Corporate Finance
- Strategic Planning
- P&L Management
- Forecasting
- Strategic Financial Planning
- Budgeting
- Business Analysis
- Project Planning
- Web Analytics
- Strategy
- E-Commerce
- Cross-Functional Team Leadership
- Integrated Marketing
- Marketing Strategy
- Analytics
- Business Strategy
- Strategic Partnerships
- Erp
- Market Research
- Leadership
- Sales Operations
- Data Analysis
- Tableau
- Nielsen Data
- Online Marketing Analysis
- Financial Modeling
- Digital Media
- Sales
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