Ewan Williams

WORK HISTORY

ABOUT EWAN WILLIAMS

I’m the CEO and co-founder of Refracted Aspect Collective. With deep experience in strategic sales, marketing, leadership, and operations, and a background that spans special forces, business coaching, and consulting, I thrive on solving complex problems and guiding teams to clarity and action.I help businesses trade chaos for control via a fractional C-suite that ends guesswork and grind. Through data-driven strategy and straight-up leadership, I bring clarity, momentum, and practical execution to the parts of the business that matter most.I’ve built and sold businesses, advised high-growth companies, and partnered with clients across a wide range of industries — including the shooting, hunting & outdoor trades, defense, professional services, IT, manufacturing, retail, CPG/FMCG and media. Whether navigating complexity or leading turnarounds, I’ve been inside businesses like yours, aligning leadership, fixing operations, and building companies that actually work.I bring real-world experience backed by academic rigor, holding an MBA, a Bachelor of Science in Psychology, and a Master’s in Criminology & Criminal Justice. I’ve run point on special operations teams, closed multi-million dollar deals, and helped businesses grow by over 600% year-on-year.What I do best:• Fractional leadership (CMO / CRO / COO) with strategic oversight and hands-on execution• Growth strategy that aligns marketing, sales, and operations around clear priorities• Business consulting that diagnoses fast, fixes what matters, and builds lasting systems• Coaching that builds confident leaders through clarity, accountability, and emotional intelligence• SEO, content, and web strategy that drive visibility, leads, and long-term growthIf you’re tired of firefighting and surface-level fixes, I’m here to help you move forward with clarity and confidence.