Ewan McIntyre
Chief of Research and VP Analyst, Gartner for Marketers @Gartner
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WORK HISTORY
Chief of Research and VP Analyst, Gartner for Marketers @Gartner
GB
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Professional Postgraduate Diploma, Marketing
Northumbria University
Business Studies, Business Studies
SKILLS
ABOUT EWAN MCINTYRE
I\'m a VP Analyst and the Chief of Research for Gartner for Marketers. I lead the research strategy for the Gartner for Marketers\' practice and I\'m the lead analyst for Gartner\'s annual CMO Spend Survey. As a VP Analyst, I support the senior-most marketing leaders in large enterprises with insights and guidance on marketing strategy, marketing budgets, organization design, innovation and change & transformation. I\'ve authored hundreds of pieces of research and have featured in various publications including the Wall Street Journal, the Harvard Business Review and the New York Times. I previously served as a Head of Digital Marketing at Philips. I have a background of building digital marketing capabilities and driving transformation in large B2B and B2C enterprises.
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