Ewan McIntyre

Chief of Research and VP Analyst, Gartner for Marketers @Gartner

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2021 — Present

Chief of Research and VP Analyst, Gartner for Marketers @Gartner

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GB

EDUCATION

2003 — 2005

CIM | The Chartered Institute of Marketing

CIM Professional Postgraduate Diploma, Marketing

1991 — 2000

Northumbria University

Business Studies, Business Studies

SKILLS

Social Media MarketingStrategic PartnershipsPpcOnline MarketingManagementSemBrand AwarenessBudget ManagementCustomer AcquisitionOmnitureOnline AdvertisingWeb AnalyticsCrmMulti-Channel MarketingAffiliate MarketingConversion OptimizationMarketing StrategyWeb Project ManagementDigital MediaSEOTeam LeadershipE-CommerceMarketing ManagementProduct MarketingB2b MarketingSocial MediaGoogle AnalyticsMarketingProject PlanningAnalyticsCampaign ManagementIntegrated MarketingStrategyDigital MarketingDirect MarketingDigital StrategyLead GenerationMarket PlanningPeople ManagementMarketing Communications

ABOUT EWAN MCINTYRE

I\'m a VP Analyst and the Chief of Research for Gartner for Marketers. I lead the research strategy for the Gartner for Marketers\' practice and I\'m the lead analyst for Gartner\'s annual CMO Spend Survey. As a VP Analyst, I support the senior-most marketing leaders in large enterprises with insights and guidance on marketing strategy, marketing budgets, organization design, innovation and change & transformation. I\'ve authored hundreds of pieces of research and have featured in various publications including the Wall Street Journal, the Harvard Business Review and the New York Times. I previously served as a Head of Digital Marketing at Philips. I have a background of building digital marketing capabilities and driving transformation in large B2B and B2C enterprises.

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Ewan McIntyre — Chief of Research and VP Analyst, Gartner for Marketers at Gartner in London, GB | Unifers