Ewa Gugalka
Director of Partnerships Emea, Loyalty Platforms & Solutions @Mastercard
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WORK HISTORY
Director of Partnerships Emea, Loyalty Platforms & Solutions @Mastercard
London, GB
EDUCATION
University of the National Education Commission, Krakow
Master's degree, Roman Philology
University of the National Education Commission, Krakow
Bachelor's degree, Italian Studies
Université Grenoble Alpes
Master's degree, Lettres modernes
ABOUT EWA GUGALKA
A strong client focus, innovative thinking and more than ten years of management, strategy design and business development are part of Ewa’s experience. She serves as a strategic partner to clients to plan and architect customised engagements that integrate loyalty solutions to enable the best outcomes.Ewa’s strong background and in-depth knowledge of the market is invaluable and delivers fresh ideas for clients. She has an entrepreneurial spirit and strong commercial awareness coupled with thorough understanding of the loyalty ecosystem that allows her to create successful loyalty programmes often based on strategic partnerships and alliances. Ewa was personally responsible for the design and implementation of the first global Mastercard Halal Dining programme that rewards customer loyalty in New York, London, Frankfurt, Munich and Paris. Her other creation, a pioneering sub-Saharan loyalty dining programme allows Mastercard\'s users to enjoy discounts and added value benefits with more than 100 partners across 7 African countries.Ewa\'s biggest achievements – alongside international award-winning loyalty incentive campaigns - include the development of over 30 travel loyalty programs in 16 countries across the globe for the likes of Mastercard, National Bank of Kuwait and National Bank of Egypt.
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