Evva Vandervoort
Director Food Service Sales @Blue Lakes Premium Meats
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WORK HISTORY
Director Food Service Sales @Blue Lakes Premium Meats
Hired to launch the food service sector, transitioning from butcher shop operations to food service boxed meat distribution.Developed the go-to-market strategy to introduce retail products under a private label.Responsible for developing pricing strategies while forecasting trends in the volatile protein market. Strategically positioning Parkhill within distribution channels that align with our product’s value.Collaborating in the development of a new facility, scheduled to launch in early August 2025, making Parkhill the first federally inspected, Halal-certified facility in Ontario.
EDUCATION
Conestoga College
Business/Commerce
ABOUT EVVA VANDERVOORT
Hi! I\'m Evva, and for over 20 years I\'ve been bringing fresh ideas – and even fresher produce - from local farms to plates across Ontario. With a strong background in sales and business development within the food distribution and agri-tech sectors, I’ve driven growth for companies and communities alike.As Vice President of Sales at Green City Produce, I was instrumental in expanding our operations across Southwestern Ontario, growing from a single distribution center to three in just a few years. Managing over 400 B2B client relationships, including hospitals, educational institutions and hospitality buying groups, driving annual sales over $12 million.I founded Fresh Eats to connect local producers directly with consumers and helped create a user-friendly food-tech app that revolutionized how restaurants source ingredients.My passion lies in fostering meaningful connections between farmers, chefs, and consumers through innovative sales strategies, sustainable food systems, and community-driven solutions. I believe great leadership thrives on collaboration, creativity, and genuine connections. I am open to leadership opportunities where I can continue making an impact in sales, food-tech, or sustainable agriculture.Let’s connect— I look forward to exploring how we can collaborate to bring fresh, innovative solutions to the food industry!
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