Eric Vreeland
GTM Executive | MBA | Formerly LayerZero, Yext, HubSpot | web3, crypto, data, developer marketing
- Role
- Head of Marketing at Tria
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Eric Vreeland
I am a marketing leader with over 13 years of experience in the B2B marketing, where I have successfully led and executed marketing strategies that increased brand awareness, customer acquisition, and revenue growth. I have a strong background in product marketing, content marketing, demand generation, and marketing operations, as well as an MBA from UC Berkeley Haas School of Business.Currently, I am the marketing lead at LayerZero Labs, a Web3 interoperability platform that empowers developers and enterprises to build and scale decentralized cross-chain applications. My mission is to position LayerZero Labs as the leading provider of Web3 interoperability solutions and to educate and engage our target audience through compelling and relevant content, campaigns, and events. I am passionate about the potential of Web3 to transform the world and to create a more open, secure, and fair digital world.
Experience
Head of Marketing
Nov 2025 — Present · NY, US
Education
University of California, Berkeley, Haas School of Business
Master of Business Administration - MBA
Princeton University
Bachelor’s Degree, Economics
Skills
- Online Advertising
- Email Marketing
- Lead Generation
- Sem
- SEO
- Analytics
- Social Media Marketing
- Web Analytics
- Salesforce.com
- Digital Marketing
- Google Analytics
- Web Marketing
- Marketing Strategy
- Google Adwords
- Market Research
- Online Marketing
- Social Media
- Inbound Marketing
- Product Marketing
- Blogging
- Start-Ups
- Entrepreneurship
- Marketing
- B2b
- Digital Strategy
- Digital Media
- Strategy
- Venture Capital
- Prospect Research
- Generating Revenue
- Sales Process
- Qualifying Prospects
- Closing Business
- Sales Operations
- Sales
- Leadership
- Management
- Strategic Partnerships
- E-Commerce
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