Jocelyn Pearson
EVP, Global Head of Field Marketing & Channel Strategy @BNY
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WORK HISTORY
EVP, Global Head of Field Marketing & Channel Strategy @BNY
New York, NY, US
Responsible for opportunity creation in major global hubs for BNY Mellon Investments; ensure there is high global consistency in client experience and strong local relevance for the investment brand while growing share of market.
EDUCATION
Alabama Agricultural and Mechanical University
BA, English; Minor in Political Science
ABOUT JOCELYN PEARSON
Global Marketing Executive with over 25 years experience leading organizations to develop, communicate and sell large brands, while impacting top and bottom line performance- Global perspective; led market expansions in Americas, Europe, Asia Pacific, Middle East & Africa- Experienced in B2B and B2C markets- P&L responsibility; developing products, aligning distribution channels and entering new markets - Emplacing marketing infrastructure including organization structure, processes & technology- Innovator in digital transformation & demand generation - Strong track record of sales success and market growthProficiencies: Marketing: Brand Purpose/Vision/Equity, Product Portfolio/Pricing, Go-to-Market/Stage Gate Process, Customer Insights, Competitive Intelligence, Segmentation/Customer Journeys, Channel Strategy, Campaign Strategy, Integrated Marketing, Digital Transformation, Demand Generation, Marketing Automation, Marketing Operations. Communications: Corporate, Executive, Internal & Organizational; Public, Analyst, Investor and Media Relations; Digital Communications, SEO/SEM, Webcasts; Brand Development, Marketing Communications, Advertising, Events.Sales: Distribution Strategy, Sales & Incentive Strategy, Compensation, Recruiting, Sales Automation, Sales Operations, Sales Engagement, Sales Training, Forecasting, Activity Management, SMARKETING (Sales & Marketing) Processes.
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