Evisha Soneja
Marketing @ Shaadi.com, ex-dentsu | Performance & Product Marketing Manager | GTM, Creative Messaging & User Acquisition
- Role
- Sr Manager - Digital Marketing at Shaadi.com
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Evisha Soneja
Strategic product and growth marketer with 5 years of experience driving performance and brand growth across consumer tech and matchmaking platforms. Ex-Dentsu, currently leading digital strategy and data-driven campaigns at Shaadi.com. Skilled in translating user insights into GTM strategies, messaging frameworks, and acquisition journeys that boost engagement and conversion. Adept at bridging brand storytelling with measurable business impact through cross-functional collaboration with product, tech, and creative teams. Passionate about building scalable marketing systems, launching new features, and driving growth for digital-first brands — with a growing focus on applying AI-driven insights and automation to accelerate performance.Skills:Product GTM · Positioning · Messaging · Adoption Campaigns · User Insights & A/B Testing · AI-Driven Performance Optimization · Generative AI for Creative & Copy · Cross-Functional Launch StrategyMedia Platforms: Google Ads, DV360, Meta Ads, LinkedIn Ads, YouTube, OTTAnalytics & Tools: GA4, Meta Pixel, Conversions API (CAPI), UTM Tracking, Looker Studio, SQL, AppsFlyer, Branch · AI Workflow Automation (NanoBanana, ChatGPT, Claude)
Experience
Sr Manager - Digital Marketing
Dec 2024 — Present · Mumbai, IN
Education
Symbiosis University of Applied Sciences
Bachelor of Technology, Computer Science
2016 — 2020
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