Evguenia Balachova

Artistic Content Manager @Shiseido

Paris, FR

IMAGE CONTENT MANAGEMENT MISSIONS- Worked on artistic direction for new campaigns in collaboration with a Creative Director- Managed tenders for big projects & negotiated quote prices (for example by reducing Set Design fees)- Kept up to date with competition - Organized photoshoots with photographers or agencies depending on the importance of the campaign- Supervised image retouching back & forth as well as color management (CMJN Papier & Backlight/ Duratrans)- Managed 3D modelisation of the products catalog as well as some specific environments with an external partner (OMI)- Developed visuals from scratch (modeling a scene within OMI, managing lighting, exports of several plates and retouching in photoshop for final usage)- Prepared master croppings for POS / PRESS / OOH / E-RETAIL using Indesign or Photoshop- Created PDF guidelines for E-Retail activations- Updated pre-existing digital assets with up to date information- Shared recommendations of croppings for Visual merchandising and mock-ups for the markets- Supervised a float of freelance graphic designersOTHER MISSION- Requested DAM uploads- Used SAP/FOCUS to create POs & kept accounts on excel sheet- Requested creation of new suppliers within SAP- Analyzed previous campaigns in order to understand which formats are most ordered- Created (with help of an external partner - YLLY) and managed a buyouts management plateform- Managed an intern

EDAA - Ecole de Design et d'Arts Appliqués

Graphic Designer certification (Distance Learning)

Lycée Camille Claudel

A Levels

Université Paris X Nanterre

Master's degree

Sogn og Fjordane University College (HSF)

ERASMUS

University of York

Master of Science (MS)

Université Paris X Nanterre

Licence

MJM Graphic Design / School Online University

Distance Learning - Visual Merchandising