Everett G.

About Everett G.

Sr. Product Manager at Amazon. Strategy & Product Expert with proven track record as CEO and CPO. Polymath/Autodidact. Extensive experience operating games and live services, driving success on multiple globally recognized billion dollar franchises. Utilizes data-driven insights to develop innovative solutions that boost engagement, retention, and revenue. Key accomplishments include:Launched Amazon\'s Lost Ark (20 Million+ players, 2nd Steam game of all time) and refined the game\'s monetization strategySpearheaded development of next-generation social features like Global Battle.net, enabling crossplay for Overwatch and Overwatch 2 for Blizzard\'s Battle.net platform as Lead Product ManagerProvided consulting for Call of Duty: WWII, Call of Duty: Black Ops 3, and Destiny 2 as Senior Monetization Specialist at ActivisionAchieved significant growth as CPO at Punished Props Academy, launching multiple videos including Mando Helmet with 4.6 million views and three others surpassing 1 million views each, boosting paying subscribers by 225%, and expanding the YouTube channel by 247% from 225K to 780K subscribers, with content persistently generating salesDelivered $100M revenue for NCSoft\'s Blade & Soul within 2 years of launch as Sr. Product ManagerIdentified over data issues for Xbox Video before customer impact at MicrosoftInvented and mass-marketed console skins, establishing a multimillion-dollar e-commerce business.Passionate about leveraging emerging technology and applying creativity to solve complex problems in gaming and beyond.Deep expertise in product management, monetization, live operations, analytics, strategy, and commerce. Equally adept at setting long-term strategy and executing tactical plans.Cancer survivor with an indomitable spirit and drive to make the most of every opportunity. Self-starter and lifelong learner who taught himself music production, programming, and entrepreneurship. Brings positivity, adaptability and an eagerness to take on any challenge. e••••••••@gmail.comProduct Management | Sustainable Strategy | Positive Leadership | Generative AI | Creative Problem Solving | Live Service Video Games | Systems Design | Strategic Thinking | Strategic Planning | Business Development | Product Development | Analytics | Data Analysis | Monetization | Strategic Vision

Experience

1. Sr Product Manager

   Amazon

   Aug 2021 — Present · Irvine, CA, US

   Launched Lost Ark in the Western market, leading strategy for monetization, engagement, and retention.Designed psychology-driven systems and provided player behavior analysis and consultation across teams.Created and optimized in-game events, retention systems, and new in-game currencies to improve player satisfaction and spending balance.Conducted deep market and customer intelligence research using open-source data to identify emerging opportunities and unnoticed trends.Delivered monetization optimization strategies that enhanced long-term player value and live-ops performance.Performed due diligence on potential publishing titles, assessing product-market fit and revenue potential.Built and coded working AI/game prototypes in both traditional and generative AI frameworks (React + Flask + Stable Diffusion POC).Contributed to innovation culture through self-initiated R&D projects integrating AI into creative pipelines.

Skills

• Software Development
• Software Testing
• Project Management
• Scrum
• Microsoft Sql Server
• C#
• Process Automation
• Microsoft Excel
• Business Intelligence Tools
• Xbox
• Powerpoint
• Photoshop
• Music Production
• Video
• Xbox 360
• Actionscript
• Game Testing
• Content Management
• Community Management
• Autoit
• Sound Design
• Graphic Design
• Audio Editing
• Web Development
• Game Development
• Video Games
• Management
• Social Networking
• Social Media Marketing
• Microsoft Office
• Social Media
• Mobile Devices
• Marketing
• Sql
• E-Commerce
• Digital Media
• Testing
• Leadership
• Agile Methodologies
• Sharepoint