Erica Goren-Pappas
Executive Director, Global Head of Social Media || Shein, L’Oréal, Snap, Hulu
- Role
- Executive Director, Global Head of Social Media at OMD
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Erica Goren-Pappas
Social Media & Brand Marketing Leader | Digital Strategy | Influencer Marketing | Agency & In-House ExperienceI’m a strategic marketing leader with 12+ years of experience driving brand growth and engagement across the media, tech, fashion, beauty, and gaming industries. With a unique blend of agency and client-side experience, I’ve led social media, brand marketing, and digital strategy efforts for top-tier brands — delivering performance-driven campaigns that connect with audiences and drive results. Core Competencies:Social Media Strategy (TikTok, Instagram (All Meta Platforms), YouTube, Pinterest, Discord, LinkedIn, X)Brand Marketing (Global + Localized Campaigns)Influencer Marketing & Creator PartnershipsPaid Social & Media Planning (Meta Ads Manager, Google Ads)Content Strategy, Production & CurationCommunity Management & EngagementAnalytics, Reporting & Performance Optimization (Google Analytics, Sprinklr)Product Launches & Go-To-Market StrategyTeam Leadership & Cross-Functional CollaborationI thrive on turning insights into action—using data, culture, and creativity to build brand love and business impact. Whether launching products, scaling communities, or aligning global teams, I bring a balance of strategic thinking and hands-on execution.
Experience
Executive Director, Global Head of Social Media
Jul 2025 — Present
Education
University of California, Santa Cruz
B.A, Psychology
The Book Shop School For Ads
Advertising
2011 — 2012
Skills
- Managing Associates
- Event Management
- Digital Strategy
- Interactive Advertising
- Outdoor Advertising
- Advertising Sales
- Wordpress
- Integrated Marketing
- New Media
- Strategic Planning
- Advertising
- Blogging
- Research
- Online Advertising
- Merchandising
- Social Media Measurement
- Social Media Marketing
- Analytics
- Management
- Marketing Strategy
- Client Services
- Brand Development
- Marketing Research
- Fashion
- Marketing Communications
- Powerpoint
- Marketing
- Email Marketing
- Media Buying
- Youtube
- Media Planning
- Photoshop
- Market Research
- New Business Development
- Graphic Design
- Account Management
- Administrative Work
- Sales Management
- Customer Service
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