Evgenia Antonova
Senior Lifecycle Marketing Manager @Staffbase
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WORK HISTORY
Senior Lifecycle Marketing Manager @Staffbase
Manage cross-channel global campaigns to drive demand generation and capture across integrated marketing channels, focusing on lead nurturing and customer journey mapping- Optimize pipeline efficiency and conversion rates (CVRs) by managing and developing efficient lead journeys across digital marketing channels and buying stages- Support strategic goals for lead-flow conversion rates and refine lead scoring and MQL criteria frameworks for seamless implementation and alignment with broader organizational goals- Collaborate with RevOps to enhance lead scoring and MQL frameworks, driving maximum impact on CRM strategy and marketing automation platforms- Conceptualize and execute programs to (re)activate high-quality prospects, leveraging targeted messaging and valuable content- Manage and optimize automated multi-language email nurturing programs throughout the buyer\'s journey, with a focus on user onboarding and content marketing for one-time-send lead nurturing initiatives- Support implementation of chatbot experiences on the website and LPs and utilize CTA strategies to guide prospects effectively through the funnel- Align global integrated marketing campaigns with the customer buying journey, positioning the brand as a market leader- Optimize lead nurturing and reactivation programs through a strong CRM strategy- Foster collaboration with diverse teams to refine messaging, content management and creation, and drive demand- Manage database segmentation strategies, delivering personalized customer and prospect experiences.
EDUCATION
Leningrad State University named after A.S. Pushkin
Specialist degree, Russian Language and Literature
Japanese center in St.Petersburg
N4, Japanese language
Center of Spanish language and culture Adelante
C1, Spanish language
Product Marketing Alliance
Product Marketing Core Certified
ABOUT EVGENIA ANTONOVA
As a Senior Global Marketing Campaign Manager, I drive high-impact, global marketing…
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