Eve Penzer

About Eve Penzer

High-impact Creative and Strategy Leader with 15+ years of experience building iconic brands at the intersection of entertainment and technology. Expert in leading global, 360° integrated marketing campaigns and original TV and YouTube series development and production for massive-scale product ecosystems, streaming services and media networks. Proven track record of translating complex brand identities into scalable creative systems, driving growth through data-informed storytelling, orchestrating flagship experiential events, and leading best-in-class creative campaigns including shoot spots, trailers, key art, behind-the-scenes on-set capture and original content extensions for prestige scripted series including dramas, comedies and thrillers. An operations-minded leader who speaks both “product” and “story,” bridging the gap between technological innovation and creative craft.Now that that\'s out of the way: Hello! I\'m a Creative Director, Strategist and Emmy Award watching* TV producer, writer and director. I’ve overseen- Brand strategy and creative campaign strategy- 360° integrated brand and launch creative marketing campaigns- Voice, visual and editorial identity development- Rebrands- Branded content- Experiential large-scale events and activations- Product creative- Business operations- Original longform television shows, YouTube franchises and social video series.and so much more (!) across a wide range of brands. Some, specifically me, here in this description, would say I\'m a visionary leader. I\'m operations focused, an expert stakeholder manager and take a content-first and brand-driven approach to creative development. I\'m as comfortable on a set as I am in an office, especially if video village is near crafty. I\'m an experienced manager of cross-functional teams in matrixed organizations and oversaw an org of 20+ at NBCUniversal, where I led an in-house creative studio. At Apple, I oversee the development of on-product video, static and immersive creative content for Apple TV.In my free time, I enjoy taking cooking classes, traversing Manhattan on foot, and writing self-aggrandizing LinkedIn bios.*statement may be exaggerated

Experience

1. Apple Tv Creative Lead Experience Strategist

   Apple

   Nov 2023 — Present

   Strategy and development of on-product creative content and experience design for Apple TV (Contractor via Magnit)

Education

• University of Wisconsin-Madison

  Bachelor of Arts, History

  2003 — 2007