Evelyn Truter
Chief Marketing Officer @GDS Group
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WORK HISTORY
Chief Marketing Officer @GDS Group
Bristol, GB
Leading the Marketing, Sales Ops and Web Dev teams to deliver marketing excellence across the GDS Group. Supporting the team with clear direction, encouraging ideas, insights and collaboration to build team success and growth. Aligning sales and marketing actions to deliver a greater return on the customer experience and helping to accelerate sales opportunities. Driving a performance marketing culture by focusing on customer success to drive our success. Encouraging an environment which creates insightful, engaging and exciting ways to widen reach, and market awareness. Targeting relevant campaigns to connect more senior decision makers so they can unlock the power of digital transformation. Promoting advocacy through voice of the customer, real-life, real-time insights and thought leadership. Helping our customers flip the story on the old ways of driving their success by multiplying their ROI. Transforming business growth and competitive advantage across all experiences: digital summits, showcases, roundtables and in-person events. Having fun along the way!
EDUCATION
University of Bristol
BA (Hons), Economic and Social History, 2:1 Dissertation: 1st Class
University of the West of England
Higher National Certificate (HNC), Business and Finance, Distinction
Coleg Gwent
Higher National Diploma (HND), Business and Finance, Distinction
ABOUT EVELYN TRUTER
Being naturally curious, I bring vision and creativity to the teams that I lead. I enjoy venturing into new areas of learning and expertise while flipping conventional thinking. Simplification, collaboration and results are my key drivers. My leadership style is transformational with a growth-minded approach, leading by example and building strong relationships to seek ideas which transform team skills and business delivery. I currently lead marketing across GDS Group. Aligning sales and marketing to deliver a greater return on customer experience and accelerating sales opportunities through customer success. Previously I lead a successful field marketing team across the Xerox EMEA region for all lines of business. Delivering revenue generating growth programs to help drive annual revenues of $2.4B. I\'ve also invigorated marketing roles across UK, Europe and globally - covering marcoms, events, incentives, campaign and strategy roles. I joined Xerox in Office sales roles and Production Sales and Specialist roles for 6 years delivering $16M revenue. I started career as a Systems Programmer at Rolls-Royce Military Engines. I have a Diploma in Business & Finance and Degree in Economic & Social History. I\'m an elected member of the Worshipful Company of Marketors and involve myself in a number of charity fundraising activities - the latest raising £10.8K for MS Research for the University of Plymouth. I\'ve also held voluntary positions on the Board of The Womens Alliance and Xerox Leadership Association which are Employee Resource Groups in Xerox. I was also a Board Observer at the Monmouthshire Building Society for one year to understand more about their business and board dynamics.
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