Evelyn T.
Media Relations Officer @UCLA Health
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WORK HISTORY
Media Relations Officer @UCLA Health
Enterprise communications and reputation/issues management• Earn placements emphasizing UCLA Health’s expertise and innovation, including CBS Newspath (130M+ reach via national affiliates), Southern California News Group (6.2M weekly readers), and KABC (200-300K nightly viewers), by collaborating with subject matter experts to develop value-driven messaging and stories• Social highlights include 14K+ LinkedIn clicks on Homeless Healthcare Collaborative; 10K+ Instagramimpressions and 500+ likes on Rosenfeld Hall; and 4.7K+ impressions with 550+ clicks on Bike Vessel through collaboration with social media team to amplify reach and optimize content distributionPublic Relations• Achieve coverage in CNN, USA Today, NBC News, KCBS and STAT News, by developing targeted PR campaigns and media outreach strategies• Land national stories like the clinic-based financial coaching program (NPR, Scripps News Network) to advance UCLA’s visibility in health equity, pediatric innovation and patient-centered care• Highlight stories like pediatric heart transplants and trauma-informed care across digital channels, generating hundreds of engagements through coordinated messaging with marketing and content teams• Drove a physician-scientist’s study into the 99th percentile of Annals of Surgery readership, ranking #20 of all time through an integrated communications strategy involving campus communications partnersOperations management• Produce daily executive briefings and a weekly media newsletter to strengthen internal alignment andshowcase earned media value• Designed and launched a scalable Smartsheet-based media tracking system, enabling KPI reporting, reducing monitoring time by 25% and informing C-suite decision-making
EDUCATION
UC Irvine
Bachelor of Arts (B.A.), International Studies, Minor in Business Management
UCLA Extension
Health Care Administration Certificate
Waseda University
Intensive Language Program, Japanese
UCLA Extension
Public Relations
UCLA Anderson School of Management
Master of Business Administration - MBA
SKILLS
ABOUT EVELYN T.
Global communications professional with over nine years of progressive communications and marketing experience spanning from healthcare and higher education, to an international PR firm and media commerce company. Proven track record in driving revenue growth, managing accounts and strengthening brand reputation for clients, using digital media and traditional public relations tactics. History of translating healthcare and medical research for press releases geared for the public and building strong relationships with internal and external partners to provide strategic support, training and guidance. Valued for creating new processes, workflows and systems that demonstrate performance and alignment with team, departmental and organizational goals and objectives.
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