Evelyn Cates
Sr. Analyst | Where Data Meets Storytelling & Strategy | Speaker
- Role
- Consumer Insight Sr Analyst at Walt Disney World
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Evelyn Cates
Data Storyteller | People-Focused Analyst | Sharing My Journey in TechI didn’t plan to work in data—but once I found it, I never looked back. What started as a curiosity turned into a career I love. Whether it’s troubleshooting code or building dashboards that bring data stories to life, I thrive on solving problems and sharing what I learn along the way.My approach is people-first. I specialize in working with consumer and people insights data to uncover patterns that improve user experience, guide customer-centric strategies, and support decision-making. With a background that includes customer service and cross-functional collaboration, I make sure the human side of data isn’t lost in translation. Creating content to explain data concepts is a natural extension of that passion—I love breaking things down in ways that resonate with real people, not just analysts.
Experience
Consumer Insight Sr Analyst
Jul 2023 — Present · Orlando, FL, US
As a Consumer Insights Analyst, I translate data into meaningful stories that help business partners understand their customers and make smarter decisions. I specialize in turning complex consumer behavior and sentiment data into strategic insights that directly impact product development, retention, and customer satisfaction.Key Contributions: Data Storytelling: Delivered clear, actionable insights by analyzing customer data and presenting findings in a way that drives strategic business decisions across departments. Dashboard Development: Designed and maintained executive and internal Tableau dashboards that tracked customer success metrics and illuminated key performance trends.🧠 Consumer Analysis: Conducted sentiment analysis and customer segmentation to uncover trends influencing product adoption and loyalty.🤝 Cross-Functional Collaboration: Worked with product, marketing, and customer experience teams to ensure insights aligned with business objectives and evolving customer needs. Project & Knowledge Management: Utilized Confluence to document insights, share knowledge, and manage project updates in an organized and accessible way.
Education
University of Central Florida
Bachelor's degree, Marketing
2012 — 2014
Bellevue University
Master of Science - MS, Data Science
2018 — 2021
Valencia College
Associate's degree
2010 — 2012
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