Evelyn Fornell
MBA Digital Marketer | Online Marketing Analyst
- Role
- Performance Marketing Lead at CITI Program
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Evelyn Fornell
I\'m a dedicated professional with a proven track record of driving results in both…
Experience
Performance Marketing Lead
Nov 2020 — Present
Design and oversee SEM and paid social media marketing initiatives, employing advanced analytics to continuously refine campaign strategies and boost ROI- Take a lead role in the enhancement of CRM processes and the optimization of the Salesforce database, ensuring seamless integration with marketing and sales workflows- Conduct in-depth site analytics and user behavior studies, utilizing data to optimize website performance and enhance the user journey- Plan and execute the distribution of creative content across various social media platforms, maintaining a cohesive and engaging brand presence- Strategize and manage the promotion of three company podcasts, focusing on audience growth and engagement through innovative marketing tactics and top-quality content- Direct the recruitment and project allocation for freelance writers and audio editors, ensuring adherence to content standards and production timelines- Conceptualize and produce captivating video content and advertisements, leveraging multimedia expertise to effectively communicate the brand\'s narrative and values.
Education
University of Miami
Bachelor of Business Administration (BBA), Marketing, Business Law
2006 — 2010
International Baccalaureate
IB Diploma
2002 — 2006
Nova Southeastern University
Master of Business Administration - MBA, BI and Analytics
Skills
- SEO
- Sem
- Web Traffic
- Wordpress
- Affiliate Relations
- Spanish
- Digital Marketing
- Web Marketing
- Market Research
- Online Advertising
- Training
- Advertising
- Customer Service
- Text Editing
- Social Media Marketing
- Banner Ads
- Microsoft Excel
- Search Engine Optimization (SEO)
- Online Marketing
- Excel
- Writing
- Affiliate Marketing
- Social Media
- Lead Generation
- Research
- Spanish Translation
- Customer Relations
- Search Engine Marketing (Sem)
- Marketing
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