Evelyn Cohn

About Evelyn Cohn

CRM and lifecycle marketing professional with expertise in segmentation, personalization, journey design, campaign execution, and performance optimization across email, SMS, push, and direct mail. Strong background in brand strategy, message consistency, and customer experience. Skilled in datadriven decisionmaking, crossfunctional collaboration, and managing CRM calendars, compliance, and endtoend campaign delivery. Proven ability to translate business goals into scalable, onbrand customer communications that improve engagement, retention, and conversion. Core Competencies: • Omnichannel CRM (Email, SMS, Direct Mail)• Lifecycle Journeys & Personalization• Customer Segmentation & Targeting• Campaign Performance, Insights & Optimization• Cross-Functional Leadership, Stakeholder & Vendor Management• Strategic Planning, Governance & CRM Calendars• Customer- Centric Offers & Messaging• Compliance & Privacy• Analytics & Visualization (Tableau, Excel)• Project/Work Management (Workfront, JIRA, Wrike, ClickUp)Technical Skills: Proficient in Microsoft Word, Excel, PowerPoint, Outlook, Wrike, JIRA, ClickUp, Tableau, WorkFront, SAS, Teams and Zoom.

Experience

1. Crm Manager

   T-Mobile

   Aug 2025 — Present

   Own CRM strategy/execution for UScellular (USCC) product/service end of life (EOL) programs: mitigate churn risk, migrate customers to T Mobile solutions, and protect revenue. Operate within a large, cross company project team to analyze EOL impacts, align processes across two organizations, and deliver compliant, on time, cross channel communications.• Execute end to end CRM campaigns for product/service EOL, including touch point strategy, and audience segmentation. message deployment, QA, and scheduling.• Build EOL churn mitigation journeys triggered by EOL status, using segmentation and behavioral indicators to retain at risk USCC customers.• Develop lifecycle touchpoint strategy that guides USCC customers to T Mobile product/service solutions, driving conversion and migration.• Partner with Product, Care, Analytics, and Marketing to align messaging, offers, and cross channel execution.• Manage CRM calendars and production timelines to ensure accurate, complaint, on time campaign execution.

Education

• Northwestern University - Kellogg School of Management

  Digital Marketing Strategies: Data, Automation, AI & Analytics

• Northern Illinois University

  Bachelor of Science - BS in Marketing, Minor in Spanish