Evelyn Rizzo

About Evelyn Rizzo

I am the Founder and Principal Consultant at Mobility HEOR, a consultancy focused on providing evidence-based solutions tailored to the unique needs of medical and MedTech startups. With 18+ years of experience across healthcare and life sciences, and a clinical foundation in prosthetics and orthotics (ABC‑certified CPO), I combine hands-on clinical insight with health economics and evidence synthesis to support innovation.My core expertise includes health economics and outcomes research (HEOR), real-world evidence, market access and reimbursement, payer engagement, and value communication. I have led global, cross-functional teams to develop evidence-based strategies and value propositions for new biotechnologies and indications in areas such as colorectal cancer, diabetes, and digital health. Recent projects include high-impact evidence synthesis work that directly informed market access and reimbursement strategies for pharmaceutical products.I specialize in strategic market access and HEOR, using real world evidence, systematic reviews, and AI supported platforms such as Nested Knowledge to build living evidence libraries, payer value stories, and HTA ready packages. One AI enabled evidence program I led for a top ten pharma client was recognized as the top accomplishment for their HEOR and real-world evidence department in 2022.I am skilled in medical research and writing, project management, and medical communications, and I enjoy translating complex clinical and economic data into clear, persuasive insights for diverse stakeholders. I am passionate about creative problem solving, building strong client partnerships, and advancing the practice of evidence synthesis and healthcare innovation.I hold certificates in Practical Regulatory Affairs and Systematic Review and Meta-Analysis, and I am an ABC‑certified CPO. In 2023, I received two “Best of the Best” awards for Inter-Agency Collaboration and Innovative Client Solutions.

Experience

1. Consultant, Commercial Group

   Project Medtech

   Jan 2024 — Present · Cleveland, OH, US

   At Project Medtech, I partner with early-stage health technology companies to accelerate commercial success and clinical adoption. My focus includes strategic reimbursement, market access, and evidence generation for medical devices and digital health solutions.Key activities include:Leading reimbursement assessments and developing coding strategies to optimize coverage, payment, and value demonstration for new technologies.Designing market access strategies, identifying key customer segments, and supporting go-to-market execution.Guiding evidence development plans to meet payer, provider, and Value Analysis Committee requirements, translating clinical and economic data into actionable communications.Advising on the formation and effective execution of Value Analysis Committees, supporting stakeholder engagement and facilitating product acceptance within hospital and health system channels.Integrating value communication, payer engagement, and health economics into startup commercialization planning.Supporting innovation through collaborative problem-solving and cross-functional leadership in regulatory, clinical, and market strategy disciplines.My work bridges scientific insights, health economics, reimbursement, and market strategy—helping innovative startups create value and achieve impact in a complex, evolving healthcare landscape.

Education

• University of Pittsburgh

  M.S., Prosthetics and Orthotics

• Kent State University

  B.A., Sociology

• Xavier University

  M.S., Health Economics and Clinical Outcomes Research