Evelyn MacKi

About Evelyn MacKi

The digital future is now. A brand’s online presence must be leveraged fully to make impactful consumer connections. I help brands make these connections using full-funnel social media and content marketing strategy. I develop content campaigns that are creative, memorable, and consistently deliver on business objectives. I place brands in the right place at the right time with the right message - creating ads that aren’t ads (or at least don’t feel like one). I began my career at award-winning advertising agencies and then brought that expertise to in-house marketing teams. With over 18 years of advertising and marketing experience, I have proven success within both a large publicly traded company and a hyper-growth startup, positioning brands as best-in-class. A multi-functional social media program is essential for all businesses. I have built social media programs from the ground up, converting outsourced services into cost-efficient, in-house processes. I help brands scale their content through influencer marketing, effective use of Martech & more. I manage game-changing social media teams responsible for strategy, paid and organic content development, social media listening & analytics, influencer marketing, social customer care, crisis management and community management. Yes, it’s a lot, and I’m very passionate about it! In 2022, I reached another professional milestone, graduating with my MBA from the University of Florida Warrington College of Business. The experience was incomparable. It broadened my view of business mechanics and taught me the value of precision.If you share my passion, are looking for a speaker for a related panel, need consulting for your business, or would like to chat about any of the above, let’s connect.

Experience

1. Director, Social Media & Product Marketing

   MSC Cruises

   Aug 2022 — Present · Miami-Fort Lauderdale, FL, US

   Market Leadership & Positioning: Managed and localized product briefs for the U.S. market,led brand positioning, and go-to-market campaigns including open-for-sale initiatives- New Ship Launches: Directed the U.S. launch of MSC World America, orchestratingpositioning, reveals, and cross-functional collaboration with Comms, Product Innovation,and New Build teams- Record-Breaking Social Growth: Built U.S. social media channels to a community of 2.3M+followers, surpassing 1M TikTok followers in April 2025, ranking MSC Cruises as the #2 U.S.cruise TikTok account- Super Bowl Amplification: Drove surround-sound social media support for MSC’s largestU.S. marketing campaign, achieving record-breaking engagement with social-first creativefeaturing Drew Barrymore and Orlando Bloom- Influencer Marketing: Expanded influencer network to 200+; activated 125+ influencersfor the MSC World America inaugural- Social Listening: Lead ongoing monitoring of brand sentiment, competitor benchmarks,and cultural trends, delivering actionable insights and recommendations to seniorleadership to inform U.S. strategy- Innovation & Emerging Tech: Pioneered Apple Vision Pro integration for MSC WorldAmerica, creating immersive consumer experiences that earned a Travel Weekly MagellanAward.

Education

• Florida International University

  Master of Science, Global Strategic Communications

• Florida International University

  Bachelor of Science, Journalism and Mass Communication

• University of Florida - Warrington College of Business

  Master of Business Administration - MBA

  2020

Skills

• Interactive Marketing
• Brand Awareness
• Advertising
• Strategic Communications
• Digital Strategy
• Marketing
• Multicultural Marketing
• Marketing Communications
• Outdoor Advertising
• Relationship Marketing
• Social Media
• Strategic Thinking
• Marketing Strategy
• Creative Strategy
• Integrated Marketing