Evelyn Grau
Strategic Marketing Executive | Product Portfolio Leader | Commercial Driver | Team Builder
- Role
- Director of Marketing at Belay Diagnostics
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Evelyn Grau
Stay Focused. Stay curious. Stay humble.Results oriented, strategic healthcare executive with distinctive market analytical, business development, and financial acumen to assess and capitalize on market opportunities. Proven ability to accelerate revenue growth above industry rates. Diverse experience in biotech, diagnostics and consumer sectors enables broad perspective and problem solving capability. Strong critical thinking skills to create multi-year, go-to-market strategic plans and product roadmaps in conjunction with disciplined tactical exceution. Decisive and collaborative with genuine relationship building skills. Effective at leading upstream and downstream teams to success. SkillsPortfolio Roadmap and Product Life Cycle Management, Marketing Strategy, Marketing Campaigns, Digital/Social Media, Market and Voice of Customer Research, Competitive Analysis, Branding, Business Development and Sales. 15+years performance leading, developing and implementing effective, multi-year strategic plans that accelerate growth above industry rates. Strong market analytic and financial skills to synthesize industry dynamics, competitive factors, customer insights, emerging science and technologies into successful product innovations and commercial opportunities. Driver of new products, marketing campaigns, compelling value propositions, and branding to fuel company mission. Bring a clear understanding of the customer journey to target efficiently with high impact marketing campaigns that power sales. Passion for leading upstream and downstream teams to success.Industry ExpertiseOncology, Immunology, Autoimmunity, Allergy, Toxicology, Clinical Lab Diagnostics, Immunogenetics, Biotechnology, Medical Devices, Pharmaceuticals, Consumer Products Strategic • Analytical • Innovative • Customer Centric • Financial Focus • Collaborative • Principled
Experience
Director of Marketing
Apr 2024 — Present · Chicago, IL, US
Direct strategic roadmap and all aspects of marketing/customer engagement for startup using licensed technology from JHU. Manage market analytics, budget, agencies. Coordinate across R&D, Ops, Sales, Legal, CS. • Successfully launch novel NGS CGP liquid biopsy (500+ genes/CNVs/Fusions/Aneuploidy/TMB/MSI) from ctNA in CSF and MGMT promoter methylation tests to diagnose/monitor residual disease in somatic brain cancers.• Drive and execute the GTM plan, creating key positioning/messaging vs standard of care and NCCN guidelines. Develop KOL recruiting plan/pitch decks/ad boards, clinician/patient educational brochures, case studies, PR releases, 22 conferences, 4 webinars, sales training, patient advocacy—all on time, on budget, and with impact.• SME for creation of all content: website, clinician/patient education programs, email campaigns/metrics, ads, social media, clinician portal, FAQs. Use Google Analytics and SEO to optimize adoption of novel LBx panel.
Education
New York State Center of Excellence
Leadership in Life Sciences, Advanced Biomedical & Bioengineering Technology
The Wharton School
MBA, Marketing
University at Buffalo
Bachelor's degree, Accounting and Finance
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