Evelyn Gosnell
Managing Director | Irrational Labs | Building behaviorally informed products that are good for people
- Role
- Managing Director at Irrational Labs
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Evelyn Gosnell
I\'m a social scientist who helps companies understand how real people actually think and…
Experience
Managing Director
Jan 2014 — Present · San Francisco, CA, US
Irrational Labs is a product design and behavior change lab, dedicated to using behavioral economics insights to help people be happier, healthier and wealthier. We help companies (big and small) understand how and why their customers behave the way they do and then design creative solutions that work.Our clients include Airbnb, Microsoft, LinkedIn, Indeed, Bumble, Intuit, Aetna, Uber, The World Bank, Fidelity and many more. We have trained thousands of people on how to apply behavioral insights to drive business KPIs. Our team is world experts at applying behavioral insights to drive real world problems.
Education
Harvard University
Program on Sustainable Market Leadership
Sciences Po
M.A., Marketing
Duke University
B.A., Anthropology & French
2003
Skills
- Strategy
- E-Commerce
- Leadership
- Marketing
- Product Management
- Product Development
- Market Research
- French
- Start-Ups
- Management
- Russian
- New Business Development
- Sales
- Strategic Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
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