Evellyn Goes
Digital-commerce Head - Mindshare Fulcrum (WPP media) | e4m Digital40under40 | Ex Wella | Ex P&G
- Role
- Digital-commerce Head - Mindshare Fulcrum (Wpp) at Mindshare
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Evellyn Goes
Entrepreneurial & result-oriented. Cross-trained in Ecommerce, Brand & Marketing Strategy with 13+ years of proven experience in leading growth for Beauty & CPG brands across Wella & Procter & Gamble. Currently, spearheading the Ecommerce business at Mindshare - Group M, for Unilever across all categories (Beauty, Wellness, Home Care, Food, Nutrition & Beverages). Skilled at leading & building high-performance teams of >15 members. Prior experience in leading the launch & brand operations for luxury nail polish brand OPI in India.
Experience
Digital-commerce Head - Mindshare Fulcrum (Wpp)
Jan 2024 — Present · IN
Spearheading Vision, Strategy & Operations to accelerate Ecom revenue growth (for client partner HUL)2. Responsible for delivery of ecom growth plans across all Unilever categories - Beauty, Personal Care, Home care, food, nutrition and beverages. In-charge of planning capacities & building large, high-performance team of e-com marketing specialists (>15 members) 4. Leading the decisioning on ecom Tech & Tools – Identification to implementation, accelerating business growth behind automation5. Significant achievements: Expanded platform footprint growing business by 3X in < 12 months.
Education
JAI HIND COLLEGE, MUMBAI
HSC, Science
2003 — 2005
University of Mumbai
B.Sc, Microbiology
2005 — 2008
St. Annes High School
SSC
2003
KJ Somaiya Institute of Management Studies & Research
Master of Business Administration (MBA), Marketing
2009 — 2011
Welingkar Institute of Management
PGDBA, Business Administration and Management, General
2008 — 2009
Skills
- Customer Journey Mapping
- Management
- Product Marketing
- Business Analysis
- Human Nutrition
- Marketing Communications
- Sales Management
- Market Analysis
- Solution Selling
- Pricing Strategy
- Revenue Forecasting
- Supply Chain Management
- Microsoft Excel
- Marketing Research
- Market Research
- Marketing Strategy
- New Product Roll Out
- Microsoft Office
- Business Development
- Team Management
- Market Penetration
- New Business Development
- Customer Acquisition Strategies
- New Customer Acquisitions
- Lead Generation
- Product Development
- B2b Marketing
- Key Account Management
- Product Management
- Cross Selling
- Sales Strategy
- Competitive Analysis
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