Eve Eden

About Eve Eden

Eve Eden is a UX and design systems leader with over fifteen years of experience helping organizations simplify complexity, align teams, and make better decisions through design.She has led and advised design initiatives for enterprise organizations including Paychex, NielsenIQ, and Basis Technologies, presenting to executives, product leaders, designers, engineers, and cross-functional teams. Her work focuses on design systems, decision frameworks, and human-centered processes that reduce friction, improve collaboration, and drive business clarity.Eve is the co-host of the UX Murder Mystery podcast, where she examines real-world product failures through the lens of user experience, business decisions, and organizational breakdowns. She is also a frequent speaker for professional and academic audiences, including Ladies That UX, Northwestern University, the University of Wisconsin, Vanderbilt University, and regional Chambers of Commerce.She founded EVE | UX Design Agency to bring strategic experience design to organizations that have outgrown surface-level UX and need structural clarity. Her work sits at the intersection of human behavior, systems thinking, and execution with a single goal: good design, great experiences, better business.

Experience

1. Consultant Product Experience

   CNA Insurance

   Sep 2024 — Present · US

   As a consultant to CNA, I led the product, design, and development teams through a company-wide website redesign that aligned business objectives with modern user experience and scalable architecture. I partnered closely with senior stakeholders, engineers, and content leads to transform CNA.com into a more intuitive, modular, and data-informed platform.• Directed the full website creation and launch for Cardinal E&S, leading discovery, information architecture, UI, UX design, and developer handoff through to launch. Defined priorities, optimized workflows, and implemented a shared design system that reduced dev cycles and improved content scalability.• Spearheaded CNA’s strategic website redesign, partnering with internal stakeholders and developers to unify fragmented content, improve navigation clarity, and build a flexible modular system for future growth.• Established repeatable product and engineering processes: sprint planning, backlog refinement, QA protocols, and design-to-dev documentation that improved collaboration and delivery speed across teams.• Multidisciplinary team of designers and developers, fostering a transparent, iterative culture focused on outcomes, not output.• Oversaw quality assurance and post-launch optimization grounded in analytics and user feedback.Results to date: • Delivered two enterprise websites on time and on budget• Increased dev efficiency through modular, reusable components• Strengthened team velocity and cross-department communication

Education

• Wayne State University

  Bachelor of Fine Arts - BFA, Graphic Design

Skills

• Web Design
• Design Patterns
• Graphics
• Sprints
• Dreamweaver
• Mobile Marketing
• Typography
• Axure Rp
• Creative Direction
• Corporate Identity
• Illustration
• Html5
• Digital Photography
• Css Sprites
• Photography
• User Experience
• Lean UX
• Css
• Logo Design
• Wireframing
• Visual Storytelling
• Graphic Design
• E-Commerce
• Art Direction
• User Interface Design
• Agile Methodologies
• Uat Coordination
• Layout
• Mobile Design
• Adobe Creative Suite
• Sprint Planning
• Interactive Advertising