Eve Teichman
VP, Content Strategy, Healthcare @Weber Shandwick
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WORK HISTORY
VP, Content Strategy, Healthcare @Weber Shandwick
Toronto, ON, CA
EDUCATION
Queen's University
Bachelor's degree, Health Studies
Ithaca College
Master’s Degree, Communications
ABOUT EVE TEICHMAN
Health and science are central to our lives. My goal is to create content that encourages audiences to make behavior changes and ultimately improve their health outcomes. Whether I\'m writing for consumers or healthcare professionals, I ensure that the information presented is trustworthy and substantiated by clinical research.In my current role as Senior Science Editor at Weber Shandwick, I create and execute content strategies for clients in the pharmaceutical, tech, and energy industries. Strategies incorporate multiple digital platforms such as company blogs and newsrooms, social media, sponsored content, brand microsites, and executive communications. Ideas for content can be derived from SEO needs or timely and trending topics.Additionally, I measure KPIs to evaluate the success of content using web analytics to determine strong traffic drivers and areas for improvement. I consistently adapt content plans to meet clients\' changing needs and the ever-changing digital landscape of health, science, and medicine.
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