Eva T.
E-Commerce & Performance Media | CRO, A/B Testing, Personalization Leader | ex-Microsoft, T-Mobile ★ Leverage Data, Technologies and Market Trend Innovations to Drive Business Growth
- Role
- E-commerce Program Manager at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Eva T.
As a seasoned marketer, I love diving deep into data and using technology to deliver personalized experiences for customers on a large scale. I’ve spent years launching and analyzing e-commerce and marketing programs, using insights from customers, media performance, statistics, and digital analytics to shape growth strategies and goals.Passionate about the endless potential for test and learn optimizations to drive path-to-purchase improvements, ROI, and repeatable outcomes. My experience includes building T-Mobile’s test and learn program, and driving a culture of experimentation and adoption across the enterprise. I am also a certified professional in advanced learning algorithms, supervised machine learning, and AI for decision-making, with skills in Adobe Target, Audience Manager, and Analytics.I place a strong value on cross-functional collaboration, data-driven curiosity, and sharing wins as a team!
Experience
E-commerce Program Manager
Jan 2024 — Present
A/B Testing Program ManagementProduct Feature Rollout
Education
National Taiwan University
BA, Sociology
The University of Texas at Austin
Master's degree, Advertising
Skills
- Digital Marketing
- Web Analytics
- Digital Strategy
- Online Marketing
- Sem
- Online Advertising
- Crm
- Email Marketing
- Strategy
- Google Analytics
- Analytics
- Marketing Communications
- Marketing
- Advertising
- Marketing Management
- Ppc
- SEO
- Customer Acquisition
- Webtrends Analytics
- Competitive Analysis
- Database Marketing
- Product Marketing
- Google Adwords
- Strategic Data Analysis
- Campaign Management
- Social Media
- B2b
- Online Lead Generation
- Inbound Lead Generation
- Search Advertising
- Coremetrics
- Salesforce.com
- Omniture
- Brightedge
- Metrics Reporting
- Customer Insight
- Marketing Automation
- E-Commerce
- Direct Marketing
- Search Engine Marketing (Sem)
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