Eva Tsang
Senior Manager, Base Revenue Strategy and Performance @Rogers Communications
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WORK HISTORY
Senior Manager, Base Revenue Strategy and Performance @Rogers Communications
Toronto, ON, CA
Develop customer base revenue strategies for \'Rogers for Business\' wireless to cross sell, upsell, value manage, and reduce churn in support of the annual revenue growth goals.
EDUCATION
The Chinese University of Hong Kong
Bachelor
SKILLS
ABOUT EVA TSANG
A driven and experienced marketing professional with 20+ years of track record in strategic planning and execution of consumer marketing and brand campaigns. I have a unique blend of business savvy, a big-picture vision, and the analytical skills to take that vision and translate it into impactful marketing programs. Recognized for delivering strong results by building high performing teams. Expertise in growth marketing as well as customer-centric value proposition development. I am passionate about leaning into transformative opportunities, being a change-agent, and finding paths to success through innovation and supportive leadership.As a seasoned agile marketing leader, I have achieved significant market share growth and brand recognition for top tier financial services, telecommunications and consumer goods such as Royal Bank, CIBC, BMO, Rogers, Telus, and General Motors.
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