Eva Salem
Senior Vice President Marketing and Brand @Canadian Tire Corporation
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WORK HISTORY
Senior Vice President Marketing and Brand @Canadian Tire Corporation
As SVP Marketing & Brand, Eva oversees all marketing, communications, and brand related activities. Eva\'s portfolio also includes all sponsorships, community impact, enterprise wide content creation, as well as the ESG and Sustainability initiatives of the Corporation. Eva oversees a national team of over 200 people with budgets in access of $250M.
EDUCATION
Ivey Business School at Western University
Honours of Business Administration
Harvard Business School
Sustainable Business Strategy Program
Saïd Business School, University of Oxford
Women in Leadership Executive Program
INSEAD
Future Leaders Program
SKILLS
ABOUT EVA SALEM
Eva\'s exceptional track record of performance has been recognized by many acknowledgements including being awarded a Best Canadian Executives award by Report on Business, Marketer of the Year by the Canadian Marketing Association, a Top 100 Most Powerful Canadian Women by WXN, and Marketer of the Year by Strategy Magazine. In her current role as the Senior Vice-President of Marketing, Communications and Brand, Eva oversees all the marketing and brand activities for Canadian Tire, SportChek, Mark’s, Triangle Rewards and the corporations multi billion dollar portfolio of owned brands. Eva’s responsibilities also include overseeing the corporations ESG strategy, Sustainability initiatives, Community impact, all content creation and sponsorship. Under her leadership, the marketing department has transformed itself into a growth engine for the business and become an example of best in class, cross channel optimization, with customer-centricity at its heart. Eva has built a high performing team of channel experts and created an environment that fosters collaboration through a shared view of the customer experience. This invigorated and passionate approach has resulted in unprecedented business results and award winning acknowledgements from every major marketing and brand award. Most recently culminating in Canadian Tire being named Canada’s Most Trusted Brand in 2021 and 2023 and Canada\'s Most Reputable Brand in 2020 and 2023. Eva sits on several industry and philanthropic Boards including The Princess Margaret Hospital Foundation Board, The Canadian Tire Jumpstart Charity Board, and the Canadian Marketing Association Board. Eva is a graduate of the Ivey School of Business.
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