Eva Rothwell

Senior tech marketing leader focused on content-led growth. I build strong brands and strong teams.

Role
Head of Marketing at Spark Hire
Location
Asheville, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Eva Rothwell

Dynamic senior marketing leader with a bias towards action. Innate storyteller, obsessed with illustrating the “why”. My superpower? Listening. I collaborate and drive growth by asking questions. Arts veteran + 15 years of marketing = whole brain creative contributor. Brand building, content-led growth, positioning, messaging architecture and integrated campaign delivery are where I shine. Equally passionate about the work and the people, I cultivate demand, build strong brands and forge dynamo teams. Nothing gets me more excited than seeing diverse teams come together to achieve big things. A respected people leader and individual contributor, I have a proven track record of leading high-performing teams and driving powerful results for established and emerging brands. In my team leadership roles, I’ve: Scaled operations and content development to support inbound lead gen for high-growth SaaS businesses (40% YoY growth) Built high-output content plans from scratch across multiple media touchpoints (editorial, video, blog, webinar, podcast) Served as brand custodian and editorial gatekeeper for a $2B+ tech brand Owned brand transformation projects for high-growth global SaaS businesses

Experience

  1. Head of Marketing

    Spark Hire

    Dec 2025 — Present · Asheville, NC, US

Education

  • Massey University - Te Kunenga ki Pūrehuroa

    Bachelor of Arts (B.A.), Communication

    2009 — 2009

  • Appalachian State University

    B.A., 1) Communication with a Journalism Concentration and 2) Music Performance; Viola

    2006 — 2011

  • Victoria University of Wellington

    B.A., Music

    2009 — 2010

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Eva Rothwell — Head of Marketing at Spark Hire in Asheville, NC, US | Unifers