Edgar X. Vargas

About Edgar X. Vargas

Business development executive with over 10 years of marketing & brand building…

Experience

1. Consultant

   Nba Summer League

   Jul 2017 — Present · Las Vegas, NV, US

   MGM Resorts NBA Summer League: A series of off-season competitions during which National Basketball Association (NBA) teams come together to try out different summer rosters in Las Vegas, Nevada-Work with media and marketing professionals to develop social media marketing campaigns directed to an increase in ticket sales and event awareness, and maintain the MGM Resorts NBA Summer League\'s brand-Interact with customers and other stakeholders via the company’s social media accounts-Analyze the MGM Resorts NBA Summer League’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements-Designed and implemented a new social media strategy for the MGM Resorts 2021 NBA Summer League that led to +43.2M of impressions,+1.7M of engagements, and an increase of 7% in the social media fan base-Create, curate, and manage all published content (images, social media graphics, and copywriting for publications).

Education

• University of Puerto Rico-Mayaguez

  Bachelor of Business Administration (B.B.A.)

  2013 — 2018

• Euroleague Basketball

  Sports Business MBA

  2019 — 2021

Skills

• Photography
• Brand Development
• Digital Media
• Business Innovation
• Strategic Planning
• Event Planning
• Radio
• New Business Development
• Writing
• Video
• Advertising
• Graphic Design
• Event Management
• Social Networking
• Social Media Marketing
• Public Relations
• Journalism
• Entrepreneurship
• Strategy
• Ustream
• Adobe Photoshop
• Photo Editing
• Broadcast
• Leadership
• Photo Shoots
• Sales
• Teamwork
• Business Development
• Digital Marketing
• Marketing Communications
• Networking
• Social Media
• Sports Marketing
• Live Video Streaming
• Fundraising
• Sports Media
• Sponsorship
• Sports