Eva Oseen

New Media Creator, Social and Branded Content @Metrolinx

Toronto, ON, CA

Film, edit, and produce captivating content tailored for digital marketing channels including TikTok, Instagram, Facebook, and Twitter.•On-camera presence for diverse digital content across all platforms, ensuring brand consistency and authenticity.•Collaborate closely with the Social & Branded Content team to ideate, execute, and optimize campaigns and digital content for GO, Presto, Metrolinx, and UPExpress.•Manage social media strategies, actively monitoring channels, and engaging with users in alignment with brand tone and values.•Develop innovative video and motion graphics initiatives informed by the Digital Strategy & CRM, contributing to vibrant and engaging brand experiences.•Lead, create, and consult on social strategies and content that consistently surpass benchmarks, supporting key business initiatives and partnerships.•Work on campaigns such as MLSE, Blue Jays, Honda Indy, Second Cup, Drake/OVO, and many more concerts, leisure campaigns and sports events incorporating GO organically•Lead community engagement across all platforms connecting with riders and pushing GO brand to the forefront •Support organizational transformation by refining processes, documenting core offerings, and implementing tools to enhance team efficiency and effectiveness.