Evan Paul

About Evan Paul

B2B SaaS Marketing Leader with deep expertise in crafting go-to-market strategies that drive revenue, accelerate growth, and align product, sales, and customer success. Skilled in revenue marketing, PLG, and full-funnel demand generation. Passionate about building high-performing teams and delivering customer-centric programs that scale.Director / Vice President of Marketing or Product M••••••••@hotmail.comI am an innovative storyteller with a proven track record of leveraging industry expertise and in-depth market knowledge to implement initiatives that catalyze consistent year-over-year growth, drive brand recognition, and achieve stakeholder milestones. I am a dynamic leader with a passion for building high-performing teams, fostering professional growth, and facilitating cross-functional communication.CORE COMPETENCIESGo-to-Market Strategy (GTM)Cross-functional LeadershipRevenue Growth / Revenue MarketingCustomer-Centric MarketingMessaging & PositioningProduct Launch ManagementDemand Generation / Lead GenerationSales Enablement & AlignmentMarketing ROI / Attribution / KPIsDigital Marketing Strategy (including SEO, SEM, PPC, Email)Customer Lifecycle / Journey MappingMarketing Automation Platforms (e.g, HubSpot)Content Strategy / Thought LeadershipProduct-Led Growth (PLG)Brand Strategy / Brand Refresh / RebrandingCustomer Retention / Churn ReductionAnalytics & Dashboarding (Google Analytics, Tableau)Customer Advisory Board / Voice of Customer (VoC)Competitive Intelligence / Market ResearchPersona Development / SegmentationPerformance Marketing / Conversion OptimizationSaaS Metrics (CAC, LTV, ARR, MRR)ACCOMPLISHMENTSOperated as Vice President of Marketing while managing a $2M+ all-in marketing budget, growing the company from $20M to over $40M in revenue, exceeding 20% year-over-year (YOY) growth, with 100% of customer acquisitions coming from marketing initiatives.Spearheaded the inaugural Community User Brand Loyalty Group event for 400 guests, serving as the main point of contact and project manager for more than 100 company-wide employees, bolstering new sales, customer acquisition, product development, and achieving a 97% satisfaction rate among attendees.Facilitated a complete rebranding of company from the bottom up including a redesigned website, business cards, and new product naming resulting in increased web traffic, renewed company-wide reputation, and a substantial increase in new applications for employment.Contact me at e••••••••@gmail.com.

Experience

1. Director of Marketing

   Dynamic Quest

   Aug 2024 — Present

   Led the development and launch of a new, SEO-optimized corporate website, featuring updated brand messaging, an enhanced user experience (UX), and a modernized service portfolio to improve discoverability and conversion.Spearheaded a full company rebrand, delivering a refreshed visual identity and messaging platform aligned with market trends and business growth objectives.Successfully managed the go-to-market strategy for multiple new service offerings, driving awareness, adoption, and revenue growth.Collaborated cross-functionally to launch the organization’s first Customer Advisory Board and support a high-impact Sales Kick-Off event, strengthening customer engagement and sales alignment.Owned end-to-end client communications strategy and execution, achieving strong engagement results with email campaigns exceeding a 7% click rate, significantly above industry benchmarks.

Education

• University of Colorado Boulder - Leeds School of Business

  BS, Marketing

  1995 — 1999

• University of Colorado Denver

  MS, Information Systems

  2000 — 2001

Skills

• Writing
• Value Propositions
• Demand Generation
• Team Management
• Go-to-Market Strategy
• Voip
• Outbound Marketing
• Telecommunications
• Management
• Content Marketing
• Enterprise Software
• Messaging Development
• Unified Communications
• Strategic Partnerships
• Campaign Managment
• Marketing
• Presentations
• Program Management
• Market Research
• Product Launch
• Solution Selling
• Microsoft Office
• Saas
• Sip
• Product Management
• Product Marketing
• Business Development
• Ethernet
• Inbound Marketing
• Strategy
• Social Media Marketing
• Powerpoint
• Microsoft Excel